How Plastic Surgeons Benefit From Social Media Marketing | WebMarkets Medical

WebMarkets Blog

Digital Marketing News

 

We Blog to Educate, Inspire & Grow

How Plastic Surgeons Benefit From Social Media Marketing

When it comes to growing your plastic surgery practice, social media can play a big role in helping you to achieve your goals, gain new clients, and entice existing clients with new and exciting procedures you're offering within your practice.

While you must abide by HIPAA laws in order to protect clients you have already served, some clients may agree to allow you to post before and after photos. Others may feel more comfortable if you block out certain details that would give our their identity, such as their eyes. Withholding their name and age is also helpful to comply with HIPAA laws. Offering the client a free skin care product or similar bonus for allowing your practice to share their before and after photos is a nice way to say thank you, as sharing the before and after photos on social media has the potential to gain a lot of new clients.

Facebook Marketing

Facebook is an excellent way to display before and after photos. Facebook posts should be short and to the point. People love to see pictures, so this is a great place to show off your outstanding work. Encourage clients to "follow" your practice on Facebook. This is also a great way to offer special deals exclusively to Facebook followers. For example, a post such as "Our client was extremely happy with her Restylane injections. Look at her beautiful before and after shots -- she looks 10 years younger all within a matter of 15 minutes. Mention this Facebook post to receive 15% off your next filler treatment."

Pinterest Marketing

Utilize Pinterest to display before and after photos and show off new products. Pinterest is also a big site for "DIY." Post a few graphics with tips on DIY skin care treatments, such as the yogurt mask or honey hair treatment. Post about "mommy makeover" procedures on Pinterest, as this site is a popular site for moms to gain ideas about arts and craft projects to do with their children. Keep in mind that buttons to follow your practice on Pinterest, Google+, Facebook, Twitter, and Instagram should all be posted on every site your practice is on, including your website.

Instagram Marketing

Utilize Instagram for loads and loads of pictures. Share when new skin care products have arrived. Make sure your photography game is up to par when it comes to Instagram. Get creative with different angles and filters that can be used on Instagram. Be fun and conversational with your posts on Instagram. For exmaple, "Pumpkin spice and everything nice! We can't wait to try this new skin care that arrived. It contains pumpkin -- just in time for Fall!" Show off before and after pictures. For clients who agree, share personal stories of their successful before and after photos.

Twitter Marketing

Utilize Twitter to give the latest updates on your practice, including employee news and promotions. Tweets must be short and to the point. You can also post photos on Twitter. Keep things interesting and fun. Always offer discounts from time to time for social media followers.

Bottom Line For Your Patients

Social media also brings a great tool to your practice called communication. Within your medical social media channels, doctors and their staff can effectively communicate medical best practices, at home care, proactive care, and profitable procedures to those in need. Within your social media followng, you can control your patient communication by answetring private, one on one questions for patients as well. This improves your brand communication and streamlines the process to building a medical practice filled with loyal pateints.

Related

Can Social Media Marketing Grow Your Dental Practice?

Can Social Media Marketing Grow Your Dental Practice?

Dentists all over the world are growing their dentistry by utilizing professional social media marke...

Read More >
Are You Being Secretly Facebook Spied? Here's How To Find Out.

Are You Being Secretly Facebook Spied? Here's How To Find Out.

We uncover the hidden truths about who might be Facebook spying you and you don't even know it. ...

Read More >
Why Your Medical Practice Needs SEO

Why Your Medical Practice Needs SEO

Why should you have a great SEO (Search Engine Optimization) campaign for your healthcare office? Be...

Read More >
5 Techniques to Build High Quality Links in 2015

5 Techniques to Build High Quality Links in 2015

Link building is important, but it can be dangerous if you don't know what you're doing. Tod...

Read More >
Mobile Users are Searching for Local Business - How to Beat the Competition

Mobile Users are Searching for Local Business - How to Beat the Competition

With mobile searching becoming bigger and bigger we have to find ways to optomize our SEO to adjust ...

Read More >
The Power of Link Juice

The Power of Link Juice

Any good SEO Specialist knows that one of the most important parts of search engine optimization inv...

Read More >

Post a Comment

  • Recent
  • Popular
  • Tag
Name

 

Women in Business

It is our goal to highlight women in business who create a better life for themselves and others.

9 Aug

Whitney Williams

Meet Whitney Williams, Regional Manager at Francini Inc. A remarkable businesswoman who inspires us to question everything and strive to be at our very best. Read more of her story here. Read More
x

Meet Whitney Williams, Regional Manager at Francini Inc. A remarkable businesswoman who inspires us to question everything and strive to be at our very best. Read more of her story here.

9 Aug

Shannon Love

We have been watching Shannon Love, the Office Manager at Castlebury Dental for years now and knew that she needed to be highlighted in our Women In Business series. Shannon has helped take the dental... Read More
x

We have been watching Shannon Love, the Office Manager at Castlebury Dental for years now and knew that she needed to be highlighted in our Women In Business series. Shannon has helped take the dental...

9 Aug

Savannah Guthrie

We here at WebMarkets view several professional people that inspire us to go to greater levels of creativity and success. To us, these types of people are special, and their stories need to be shared. Read More
x

We here at WebMarkets view several professional people that inspire us to go to greater levels of creativity and success. To us, these types of people are special, and their stories need to be shared.

Ask to be Featured

  • *
  • *
  • *

Receive Expert
Consultation

WebMarkets will diagnose and recommend
solutions to improve your business.