Google Local Services

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Google Local Services

 

Are you human and ever had an emergency? Well if you are anything like us at WebMarkets we understand that life happens. Google has made the process smooth and seamless for both the consumer with the emergency and the companies that want their business. The new program called “The Google Guarantee” promotes local businesses to the top of the search page based on the service they are looking for! The program is currently in beta and WebMarkets has direct access to this amazing new program. WebMarket’s clients will gain full access to this program, should they choose. Why not put yourself in front of those who need your services?

So what exactly is The Google Guarantee? The Google Guarantee is a badge for businesses that pass a Google screening and qualification process through Google Local Services. If you’re backed by the Google Guarantee, and your customers (that came to your business through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service. If one of your customers submits a claim, we’ll contact you to learn more. You’ll have an opportunity to make things right with your customer. After investigating the claim, Google will decide on a resolution.

How Does It Work For The Consumer?

When searching for local locksmiths Google will push certain boxes to the top of the page, labeled with Google Guaranteed. After clicking one of the businesses a page pulls up detailing the business services and contact information. After you have contacted the business Google protects you through the process. If you are unhappy with the service provided you can submit a claim and be compensated for the service you paid for.

 

How Does It Work For You?

With Local Services ads, you can advertise your business on Google and receive leads directly from potential customers. These leads come in as phone calls and messages sent through your Local Services ad. You can reply to messages, track bookings, and manage all your leads anytime online and through the app (Android, iOS). The Local Services unit is shown at the top of Google Search results when people search for the services you offer in your area. Potential customers can click or tap on your ad to either call you or send you a message request (US only). When they do, you'll get an email and notification from the Local Services ads app. From this point on, the lead is yours to turn into a customer. To ensure you continue to receive messages, respond to as many of them as you can (even if you decline to provide the requested service). If you regularly fail to answer calls or respond to messages, your ad ranking may be affected.

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How Does Google Local Services Fit Itself Into Our Product Mix?

SEO and SEM are two of the biggest components to a digital marketing campaign. SEO is all about organically being placed high on the Google Search Results Page. The ultimate goal being #1. SEM is all about being at the very top of the Google Search Results Page through advertising and bidding on the right keywords for your business. Google Local Services takes it to a whole new level. Google Local Services is a new snippet at the top of the page highlighting those that have been approved and verified by Google themselves to create a smooth relationship between the business and the client. The Google Guarantee badge that is received instills trust from the very beginning. WebMarkets can ensure you are in front of your customers at the exact moment they need you. Mix all of this with an outstanding website built for conversion and there is no reason you won’t be able to dominate the market.

Is There A Downside To Using Google Local Services?

The answer is no.

The Benefits of Using Local Service Ads:

  • Get seen at the top of Google
  • Connect with potential customers who are searching for services you provide and are most likely to book.
  • Make use of simple tools to help you get started and create a personalized profile.
  • Use the mobile app to communicate with customers at any time.
  • Build trust with the Google Guarantee or Google Screened.
  • Pay only for leads related to your business and the services you offer.
  • Customers choose you: You only hear from customers who have specifically selected your profile out of all the rest.
  • If you’re Google Guaranteed, you may also be listed as a local provider on the Assistant. You won’t pay for this service.

What Industries Is This Available For?

  • Appliance Repair
  • Carpet Cleaning
  • Car Repair
  • Electrician
  • Estate Lawyer
  • Event Planning
  • Financial Planner
  • Garage Door Repair / Installation
  • House Cleaning
  • HVAC
  • Immigration Lawyer
  • Junk Removal
  • Lawn Care
  • Locksmith
  • Moving Services
  • Pest Control
  • Pet Boarding
  • Pet Grooming
  • Photography
  • Plumber
  • Real Estate Agent
  • Roofing
  • Tree Services
  • Tutoring
  • Water Damage Restoration
  • Window Cleaning
  • Window Repair / Installation

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