WebMarkets Blog

Digital Marketing News

 

We Blog To Educate, Inspire & Grow

Search A Topic

Blog Roll

The Power of Link Juice

Written by Laura Atwell

This article originally appeared on Adpearance.

If you’re curious to learn more of the basics, check out Pippa’s blog post for an introduction to SEO.

For a website to rank for its target keywords, it usually has to have a decent Domain Authority. A large part of increasing Domain Authority comes from link building, but the quality of links now matters much more than the quantity. One high quality link is worth more than 100 links from low quality sources. In fact, too many links from low quality sources can even harm your site – but that’s another blog post.

“Link juice” is a term used to explain the relative power that any link can give to another webpage. Links can send link juice to another page on the same website, or to an external page on a different website. Each link has a certain amount of link Juice, and some links have more powerful link juice than others. 

This infographic from Linkdex is a bit outdated in that it suggests getting links from as many other sites as you can (links from spammy or low-quality sites can cause more harm than good) but it does a good job of illustrating how link juice flows between different pages on your website, and from one website to another.

There are a number of factors that will affect the power of a link’s link juice, including the power of the referring webpage and the number of other links that are on that page. For example, a link from a powerful page will have more “link juice” than a link from a weaker page, and a link from a page with many other links on it will have less “link juice” than a link from a page with only one link on it.

The following are some best practices for maximizing link juice:

  • Make sure the page the link is on is indexable by search engines.
  • All links should be do-follow if you want them to send any link juice.  Link juice will not pass if the no-follow attribute is added.
  • Links pass more link juice when there are only a few other links on the page that the link is coming from. For example, a link from a page with only five links on it is worth more than a link from a page with 100 links on it.
  • Links pass more link juice when they have relevant, keyword-optimized anchor text.
  • Link juice has more power when it passes between pages that are relevant to each other.
  • Links from unpaid sources tend to be worth more than paid ones.
  • In most cases, don’t bother with a link exchange. A link from an external site isn’t worth that much if you have to send out link juice from your own site to get it.
  • Links from sites recognized as having high authority by search engines are worth much more than links from low authority sites. Remember – quality over quantity!

For more tips, tutorials and trends from industry experts check out the Digital Market Share blog from Adpearance.

About the Author

Related

The Relationship Between Healthcare and Social Media

The Relationship Between Healthcare and Social Media

Can doctors and other healthcare professionals benefit from social media? Are current and future pat...

Read More >
Women In Business Spotlight: Savannah Guthrie

Women In Business Spotlight: Savannah Guthrie

We here at WebMarkets view several professional people that inspire us to go to greater levels of cr...

Read More >
Not Getting Any Leads From Your Website?

Not Getting Any Leads From Your Website?

Do you sit at the office and scratch your head with the same question day after day? Why doesn't...

Read More >
The New Marketing SCAM: Your Google Listing is Incorrect

The New Marketing SCAM: Your Google Listing is Incorrect

Scammers often pretend they are calling from Google and claim how your Google listing in incorrect. ...

Read More >
How DNN Website Software Improves Your SEO

How DNN Website Software Improves Your SEO

Search Engine Optimization is always changing. How can you rank higher on search engine? Develop hig...

Read More >
Women In Business: Whitney Williams

Women In Business: Whitney Williams

Meet Whitney Williams, Regional Manager at Francini Inc. A remarkable businesswoman who inspires us ...

Read More >

Comments

Ԍood post. Ι learn ѕomething totally neԝ and challenging οn websites І stumbleupon on ɑ daily basis. It'ѕ alwayѕ exciting tto гead throᥙgh clntent from ⲟther wгites and practce somethng from other websites.
1/8/2019 12:38:19 AM | Reply
Thanks for providing this informative article. This article is really helpful for us. I get to know that for a website to rank for its target keywords, it usually has to have a decent Domain Authority.
12/27/2018 3:50:43 AM | Reply
WOW just what I was looking for. Came here by searching for offers
12/15/2018 5:09:20 PM | Reply
Definitely believe that which you stated. Your favorite justification appeared to be on the net the simplest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they plainly don't know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks
12/9/2018 2:16:52 PM | Reply
These are genuinely wonderful ideas in about blogging. You have touched some fastidious factors here. Any way keep up wrinting.
11/30/2018 5:35:10 PM | Reply
Page 7 of 10 [7]

Post a Comment

Subscribe to the Blog

Name

Categories

Women in Business

It is our goal to highlight women in business who create a better life for themselves and others.

Ask to be Featured

  • *
  • *
  • *