WebMarkets Blog

Digital Marketing News

 

We Blog To Educate, Inspire & Grow

Search A Topic

The Digital Marketing Roll

How SEO is Changing Healthcare

SEO Saves Time and Money

Search engine optimization marketing strategies are not only saving healthcare organizations time, but SEO also saves them money. Doctors, dentists, surgeons, and other healthcare professionals do not have the time to spend searching for new clients; likewise, their staff does not have the time. However, in order to attract new customers, it has to be done. SEO does this, and it is proven to help increase an organization’s customer base. The money that the healthcare organizations spend on SEO firms is well worth it, and they will receive quality campaigns and designs that result in revenue increases, high quality websites, and increased patient volume. This gives the healthcare professionals and their staff more time to concentrate on improving customer service, implementing new healthcare practices, and retaining current customers.

Lead generation could also help dentist, doctors, chiropractors, surgeons, and other healthcare professionals create more sales pertaining to their practice, such as any services and products that they provide. These healthcare organizations will not only sale, but they will sell quicker, and more often. With lead generation, the companies only bring customers that will actually become patients, which helps the organization save time weeding through countless inquiries that do not pan out.

Provide Accurate Information to Patients

It is true that 73% of patients will search a healthcare organization’s website before calling to schedule an appointment. Social media allows the healthcare industry to share information, in a timely manner, pertaining to diseases, symptoms, treatments, medications, and more. Some sites will even partner with healthcare organizations. These social media sites will have forums that potential patients sign up for, looking for accurate information and good healthcare providers. This allows a healthcare organization to gain media coverage, and attract new patients, as well as new staff members.

Keeping Up the Pace Even though SEO is currently dominating the healthcare industry, this was not always the case. Years ago, dentists, doctors, plastic surgeons, and other healthcare organizations were using traditional marketing campaigns, such as massive email distributions. After seeing the success that other industries had using SEO practices to get in touch with more focused demographics, the healthcare industry decided to give digital marketing a try. Even though the healthcare industry has made massive improvements to their pace with SEO developments, this industry remains at least two years behind other industries.

Mobile Friendly Websites

The fact that millions of people access businesses and organizations from their Smartphone device is one of the ways that SEO is changing healthcare. Google has even begun to tag its search results as “mobile friendly.” To keep up with these advances in technology, healthcare clinics and doctor’s offices are creating mobile-friendly websites that their patients can access from a tablet, Smartphone, or any other mobile device.

Patients can schedule appointments, chat with a healthcare provider, and receive answers to their healthcare questions without making a call or coming in for a visit. This is great for business, because it allows healthcare facilities to reach current clients, as well as potential patients. Those healthcare institutions that do not have mobile-friendly websites are missing out on the SEO opportunities available. SEO healthcare content reaches 91% of mobile device users, in comparison to the 62% of PC and laptop users.

SEO has, and continues to take the world by storm. This is a time when patients can use the internet to fulfill all of their needs, pertaining to healthcare. Investing in SEO is a great choice for healthcare organizations. It helps organizations beat out their competition, increases sales revenue, raises patient volume, and increases visibility.

About the Author

Related

Why Your Medical Practice Needs SEO

Why Your Medical Practice Needs SEO

Why should you have a great SEO (Search Engine Optimization) campaign for your healthcare office? Be...

Read More >
What We Learned From Google in 2015

What We Learned From Google in 2015

Google is constantly changing. View the top 5 changes to the Google algorithm that impacted your lif...

Read More >
Defining a Social Strategy

Defining a Social Strategy

This aspect is business 101. As a marketing director or business owner, you already understand over...

Read More >
State of Google Marketing in 2015

State of Google Marketing in 2015

If you're a business entrepreneur relying on a strong online presence to connect with customers,...

Read More >
Online Marketing For Pain Management Doctors

Online Marketing For Pain Management Doctors

Since doctors go into medicine with very specific objectives in mind, it goes without saying that th...

Read More >

Comments

Very efficiently written information. It will be beneficial to anybody who utilizes it, including me. Keep up the good work. For sure I will check out more posts. This site seems to get a good amount of visitors. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Great work.
6/20/2019 1:15:48 AM | Reply
this is true SEO save the time and money. I also know that It is true that 70% of patients will search for the best healthcare organization’s website/ doctors before calling to schedule an appointment. With the help of this website Medical Answering Service & appointment of the doctor is easily fixed.
5/26/2019 4:40:12 AM | Reply
Well, I agree you're amazing to analyze in facet Search engine optimization marketing is one of the great fields because now everyone can develop the website but it is not possible them to increase the sales sale is one of the big challenges for them as I know it is not possible without an SEO expert. Motorcycle Jacket
5/22/2019 1:06:08 AM | Reply
It is the truth that SEO save time and money. We have observed it very well. Actually we are doing paid advertising on Google and recently we have done advertising for our ecommerce website to get leads but on the other hand, we also have done SEO for one 0of our other's e-commerce website which gives good results without doing paid advertising for it. So in our opinion is the best and easiest way to make income. Also, we are trying it to deliver our logo design services. Will share updates with you guys how our experience is going on.
5/6/2019 1:25:48 AM | Reply
We can find different innovations which are useful for all human beings. By the research of decorative concrete nashville tn innovations have been created from science. However professional people have worked hard for latest innovation to make people life easy.
3/21/2019 1:38:44 PM | Reply
Page 2 of 3 [2]

Post a Comment

Subscribe to the Blog

Name

Categories

Women in Business

It is our goal to highlight women in business who create a better life for themselves and others.

Ask to be Featured

  • *
  • *
  • *