X

WebMarkets Blog

Digital Marketing News

 

We Blog To Educate, Inspire & Grow

Search A Topic

Three Common SEO Mistakes, Explained

Most casual followers neglect technical SEO, but you will have to pay more attention if you want to increase your chances of ranking higher.

In this article, we will cover the most common mistakes that are hurting your rankings, and what you can do about it. Also, not all SEO providers are good providers, and we recommend working with professionals.

1. Duplicate Content

Duplicate content is content that appears in two or more places. Places being any location with a unique website URL. If your homepage can be accessed through example.com or www.example.com, then that counts as duplicate content.

Though there is no penalty for duplicate content, search engines don't know which version to include in their indices. Also, they don't know which page to rank for query results. Do you see how that can be a problem for your rankings?

To remedy this, we recommend you set up server-side redirects to set one of the URLs as the official version.

2. Broken Links

A few broken links are not a problem. However, hundreds of broken links can be disastrous. First, there is traffic dropdown if a customer sees a 404 page instead of useful information. What's worse is that people perceive your website as low quality.

Broken links also waste your crawl budget. You see, spiders crawl several pages but not the entire website. With many broken links, you divert the spider's attention from your website.

3. Low Word Count

Word count is a complicated metric. On the one hand, Google has no minimum word requirement, while on the other, it assigns relevance according to the word count.

Longer content is considered as rich content and ranks higher. We recommend 3000-word articles as they get 77.2% more links to 1000-word articles. They also get more social shares and rank higher.

Conclusion

These three issues are probably hurting your SEO efforts, and though not all affect rankings equally, they are a direct violation of rules.

Technical SEO requires expertise, and you should work with SEO gurus.  

About the Author

Related

Advertising in the Digital Age

Advertising in the Digital Age

In 2018, businesses spent more than $218 billion on advertisements in the U.S. By 2021, that number ...

Read More >
Women In Business Spotlight: Savannah Guthrie

Women In Business Spotlight: Savannah Guthrie

We here at WebMarkets view several professional people that inspire us to go to greater levels of cr...

Read More >
How SEO is Changing Healthcare

How SEO is Changing Healthcare

In today’s technologically advanced world, search engine optimization (SEO) is a key factor pertain...

Read More >
The Relationship Between Healthcare and Social Media

The Relationship Between Healthcare and Social Media

Can doctors and other healthcare professionals benefit from social media? Are current and future pat...

Read More >
Why Your Dental Practice Can No Longer Rely On Word-Of-Mouth Referrals

Why Your Dental Practice Can No Longer Rely On Word-Of-Mouth Referrals

The dental field is more competitive than ever. Many dentists are finding that simply relying on wor...

Read More >
Women In Business: Shannon Love

Women In Business: Shannon Love

We have been watching Shannon Love, the Office Manager at Castlebury Dental for years now and knew t...

Read More >

Comments

thats Azming site i reallly love it...
2/13/2020 11:31:00 PM | Reply
Sounds interesting enough; maybe I'll watch this when it comes out. tree pruning
2/13/2020 3:08:37 AM | Reply
MnuesRwltfyjLa
2/7/2020 3:30:01 PM | Reply

Post a Comment

Subscribe to the Blog

Name

Categories

Women in Business

It is our goal to highlight women in business who create a better life for themselves and others.

Ask to be Featured

  • *
  • *
  • *