You'll need to keep your public reputation as positive as possible. If you begin to get bad reviews from customers - whether due to some mishap or sabotage efforts from a rival - you need to know how to make the public forget them. Reputation management is the art of neutralizing bad reviews by drowning them out with a carefully orchestrated onslaught of positive ones.
Finally, you need to make sure that your law firm is properly advertised on the web. This means that you will need to hire a team of experts who can help you craft an online marketing campaign that will capture and then hold the attention of your target audience. The sooner you draw in clients, the sooner you can get to work defending them.