Whether you are just starting, or you have an established practice, pediatric marketing is critical to your success. You'll need to build a solid base of clients, and, over time, your marketing efforts will need to generate a continuous flow of new clients to replace those who have aged out of the pediatric services you provide.
Many parents search for pediatricians within their community, and that appears towards the top of their search engine results. But with your focus on the care of your patients in your pediatric practice, you do not have the time to juggle performing the kind of keyword research necessary to keep your online assets current every week. You also do not have time to ensure that your site is being indexed correctly, its navigation is ideal, your backlinks are high-quality, or that half a dozen other elements imperative to SEO. Our team has significant experience driving traffic to private practices by optimizing the on-page and off-page factors most important to search engine algorithms.
Building a strong brand presence online starts with translating your unique skills and experience, along with those of the other members of your practice, into accessible, engaging content that can be distributed online in a variety of formats. For example, WebMarkets can help you develop informative social media marketing content that educates local parents about common ailments, helping to establish your credibility as a knowledgeable pediatrician.
Equally, important content to share on social media is news, community events in which you are involved, such as local healthcare fairs, as well as any positive press coverage that results. Positive public relations online can not only help bolster your credibility with parents, but it can also help your search engine optimization efforts as well.
Many parents will first learn of your practice from a list of in-network pediatricians provided by their insurance company or a referral from a trusted source. Their impression of your online presence will strongly influence whether they bring their child to you for a first visit. They will research many of your online assets before making a decision (your website, social media, as well as reviews of your practice).
You can create a good impression with a pediatric website that is:
A healthcare blog, as well as informative posts on social media, can also highlight your healthcare knowledge and make parents feel comfortable entrusting their child’s care with you. WebMarkets can help you develop a content marketing strategy to publish content across all of these channels designed to bolster your credibility and promote your practice.
Establishing yourself as a credible and trusted pediatrician is critical. Parents need to feel comfortable entrusting their children with your care. You must build a genuine brand that can be marketed throughout your community/service area via reputation and review management. We will work with you to request positive reviews especially those from patient’s parents, which resonate strongly with other parents and can help influence their decision to bring their children to your pediatric practice.
From search engine marketing to social media advertising, WebMarkets is skilled in optimizing your campaigns to gain valuable insight into your target audience while learning more about which type of advertisements work best to drive sales and revenue. Also, your online advertising and SEO efforts can complement each other in many ways, such as:
WebMarkets is a Google Partner with extensive experience leveraging digital marketing tools, such as website design, website management, content creation, SEO, social media marketing, reputation management, and online advertising. We'll work not only to build the best complimentary marketing strategies, we'll explain what we're doing every step of the way. Contact us today and let our digital marketing team get to work helping you grow your pediatric practice.