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Defining a Social Strategy
This aspect is business 101. As a marketing director or business owner, you already understand overall supply and demand of your products and services. You understand who purchases your product, why they purchase your product, and the benefits of purchasing your product multiple times.
State of Google Marketing in 2015
If you’re a business entrepreneur relying on a strong online presence to connect with customers, you’re right to pay attention. It’s undeniable that the SEO landscape is changing.
For instance, Google is taking a hardline approach. Shady link-building tactics (think Rap Genius), poor quality content and bad design are just a few of the factors causing websites to get penalized. So what’s worked for your business in the past may no longer work, and in fact, could actually hurt your business now.
Analyze Your Competition’s SEO
This video from Raven Tools Internet Marketing will show you how to analyze your competition’s search engine optimization or SEO.
Why the Best SEO Specialists are Marketing Professionals
Being SEO specialists, we realized that SEO is not about being the best programmer, but the best professional in order to understand the ever-changing Google SERP algorithms and pairing your context with your target audience, while attracting third party website backlinks.