Search Engine Optimization is the foundation of Internet Marketing. Just like your business, your website needs solid business platforms to create an operating profit. SEO combined with digital marketing strategies, allows your website to fluctuate to the trends of the world wide web and become keyword rich, enabling search engines to identify your site properly and with ease.
SEO is the pillar of Internet marketing and when correctly implemented, enables high rankings on major search engines.
Local search engine optimization involves many factors. At WebMarkets, we have already done the Local SEO leg work, so you don't have to. Local SEO >
The term NAP stands for Name, Address, Phone. Throughout the Internet, there are hundreds if not thousands of NAP directories that chouse your business information, inlcuding of course the name of your busienss, address and phone number. The citation portion comes from a website link and maps location marker. It is viotal to have consistat NAP listings throughout the Internet for optimal local SEO results. As an example, the most important NAP listing, is a GMB listing.
The Google My Business Listing (GMB) is known as the king of all NAP/directory listings. Here, you can house reviews, provide relevant quick contact information, and be displayed in Google Maps search. A GMB listing is a very important aspect of any local SEO and should be managed on a routine basis.Google My Business >
Social media likes, comments, shares, retweets, favorites, links clicks, tags, or any other type of engagement metric, are considered social media signals. When a link is shared on social media, search engines measure these "non-bias" engagement actions and adds in the value of the domain and page authority of the link. Social Media >
Whether it be pay-per-click, search engine marketing, search & display ads, or remarketing, WebMarkets identifies the services best for your company's target market and bottom line.SEM >
The DNN Content Management System, built on ASP.NET, is far superior to its Wordpress, Joomla, and WIX competitors because of its technical customization aspects, time saving qualities, and ease of use.DNN Websites >
Did you know that the faster your website loads, the better SEO ranking signals your website sends to the Google desktop and mobile algorithms? Certain factors include website hosting speed, quality and bandwidth, as well as the content on your site such as video and image sizes.
Did you know that Google has a separate SEO algorithm for mobile devices? This is why when it comes to attracting mobile website traffic, you need to structure your website to best mobile compliant factors, as in loading speeds, image rendering, file sizes, and multiple screen resolution sizes. Mobile Website Design >
After all the hard work is complete, it's best to submit your business website sitemap to Google, Yahoo, and Bing search engines. After you submit your sitemap, expect a three week waiting period to recognize content changes. It also SEO best practice to continously crawl your website when new content is uploaded. The process involves a small amount of site verification code, but is well worth it.
Google compliance is basically playing by Google's rules. It involves the discipline of structuring your website and all links pionting to it in the best practices of how Google sees fit. A good SEO company will monitor Google algorithm updates and structure your website and all backlinks to its best knowledge of Google compliant formats.
On-Page SEO involves all aspectas of your website. This includes but is not limited to, on page content, URL structure, canonical tags, meta titles, meta descriptions, meta keywords, alt tags, header structure, robots.txt file, XML sitemaps, page schemas, Google Analytics integrations, and keyword density. Each page on your website is viewed as unique, so any duplicate data per page will surely have a negative aspect on your SEO.
Meta-data is not seeing by the average web visitor, and allows Google to effectively crawl and summarize each website page. The meta-data is located in the source code, and includes aspected of meta titles, meta descriptions, meta keywords, URL structures, and alt tags, to name a few of the most important aspects. URLs, Meta titles and meta descriptions are typically displayed on a Google search.
Alt tags allow for the webmaster or SEO professional to assign a descriptive meaning to an image. If the image does not have an alt tag assigned to it, the image is viewed as a "blank peice of paper". Google image search SEO is a great way to see the benefits of alt tags.
Assigning a schema to your website or each individual page allows Google to crawl and interpretyour website data at faster, more efficent levels. Typically performed in a microdata or JSON-LD markup format and placed within the website's meta-data, it is recommended to assign a unique page schema to each individual page on your website for improved SEO results.
Website hosting directly impacts your website page loading speeds, which directyl impacts your mobile and desktop SEO. If your site is on a cheap, innefctive website hosting server, you will be deemed as a lower quality website recourse and ranked lower down the list on a variety of search queiries.
Off-Page SEO involves anything off of your website. This includes all aspects of third party websites, their back links, branded profile, stories about your company, PR publications, blogs, etc. It is widely known that a big foactor in imprioving your company's SEO involvs a variety of off-page SEO strategies and tactics.
External Links, also known as back links, are links points to your website from 3rd party websites. These are links from other pages, blogs, directores, NAP listings, resources lists, that point back to your home page or any internal page/blog on your website. It is the goal of an effective SEO manager to attract and accumulate a large volume of high-quality external links pointed to a variety of internal pages on your website.
Anchor text is the text of the link. For example, if your website is about website design, having a keyword term " website design " in the link provides context to Google and is much more valuable that linking the domain of www.webmarketsonline.com/website-design.
A follow link is a link from your own or a 3rd party website that sends a trust factor to recivng linked page. Follow links are what SEO managers need to improve SEO rankings. A no-follow link essentially strates that the linking 3rd party site does not trust the end domain destination, and therefore, does not want to be respinsible for sending web traffic to a potenitally SPAMMY website. SEO Managers try to avoid no-follow links when possible.
Internal links are links on your website and link internal pages within your domain. Google crawls each and every page of your website, as follows the paths of each and every link, the anchor text in the link, and the optimzation of page the link is pointing to.
Link juice refers to the link equity or authority a link provides to a page. Link juice can be measure by domain authority and page authority, with the highers metrics providing the linking page with its own domain and page authority increase, depending on if the linking domain has a higher authority than the recievi ng domain.
SEO WebReports is a mixture of Google Analytics, Raven Tools, and MOZ with one goal in mind: To provide quarterly, monthly, weekly, or daily reports that keep you in the know and keep our Agency SEO efforts on the fast track.