Never Underestimate the Power of SEO

Organic SEO is known as the search engine results placement (SERP) listed below the paid advertisements. This section of Google search results are known to be the most credible and authoritative listings for the search query provided. In term, it is this perception on why organic SEO results, on average and across all industries, yield the highest conversion ratios of all other website traffic sources.

SEO is an "I need it now" type of platform. When consumers search Google for products, services, and information, they are searching with intent to purchase or obtain information to act upon. This fact makes SEO a primary focus when leveraging lead generation, sales, and business development campaigns.

A realistic timeline for optimal top ranking SEO results does depend on the keyword itself. If you have a WebMarkets Digital Marketing & SEO work ethic, you do not settle until you are #1 in organic SEO results. This being said, typical timelines to evaluate come on a quarterly basis. Keyword success can range from 2-18 months, depending on the competition of the keyword and the websites that are currently ranking #1 for the keyword query. A good SEO company will be able to identify an SEO timeline based on an SEO competitive analysis.

Given the broad nature of services that comes with SEO, SEO costs can vary. SEO is not one aspect, but multiple aspects. The cost of your SEO campaign can vary depending on how many SEO aspects you decide to implement, based on the SEO production needed to obtain #1 ranked keywords on a desired search term. For this reason is why we created the SEO Pie Chart.

If prospective clients, customers or patients are searching for your name, products or services online, then yes, SEO is an asset for your company.

The definition of good or excellent conversion ratios depends on the product, service and industry. As a rule of thumb, a 1% conversion ratio is known to be an industry standard.

There are many different views about the difference between SEO and SEM. In our opinion, SEO is Search Engine Optimization, and is known as the organic or non-paid SERP. Long-term and long-lasting quality SEO requires a variety of SEO tactics combined with daily, weekly, and monthly management. SEM is known as Search Engine Marketing, and involves paid advertising Google and other major search engines, as well as YouTube, website placements, etc.

NAP Listings are essential to your local SEO campaign. The term NAP is an abbreviation for Name, Address, Phone Number. The goal of your local SEO campaign would be the keep all of your company NAP listings consistent per location. Google has found this as an easy way to SPAM it's search engines, so now, Google will provide a negative algorithm attribute if your company has NAP listings with inconsistencies or deemed to abuse location data.

Domain Authority (DA) is a MOZ developed, 0-100 scale, search engine ranking score, that assigns a score to every website domain as a whole on the Internet, calculated by an algorithm including linking domain metrics, content quality, meta information, NAP listings, citations, and more. The higher the DA, the more credible, authoritative, and reputable the website domain is deemed in the search engine's eyes, while also giving it a higher likelihood of ranking higher on keyword search terms. Long story short, the higher the DA, the better off your website's SEO will be.

Page Authority (PA) is a MOZ developed, 0-100 scale, search engine ranking score, that assigns a score to every individual page on a website, calculated by and algorithm including linking domain metrics, content quality, meta information, NAP listings, citations, and more. The higher the PA, the more credible, authoritative, and reputable the individual page is deemed, while also giving the page a higher likelihood of ranking higher on keyword search terms. The higher the PA, the better that page will rank.

Yes, word count can impact SEO. The minimum word count that Google recommends is at least 300 words per page to be deemed relevant in it's index. Pages with larger word counts have been proven to increase SEO rankings higher than pages with lower word counts. So, the more words, the merrier!

Google Analytics is an incredible resource for all aspects of your website and user data. Certain SEO metrics that we prefer to view on Google Analytics revolve around user engagement. These user engagement metrics include bounce rates, time on site, pages per view, landing pages, exit pages, and conversion ratios.