SEO Strategies

Salem SEO Experts

Why Your Salem Business Needs a Salem SEO Company

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Thousands of customers, clients and patients are searching Google every day, actively seeking solutions to their problems. When optimized for SEO, you can position your business to provide solutions for the customer, boosting business revenue. Research shows that companies that are ranked in the top 3 positions on Google see ten times the website traffic volume as those who are not. Your best clients, customers and patients are searching with intent to purchase your products and services. WebMarkets Salem SEO allows them to select your company, first.

SEO Pie Chart in Salem, OR

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Salem SEO Strategy

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Google has stated the most powerful form of referral, is a link from one website to another. An effective link building campaign is the most powerful aspect of any SEO strategy. The goal: To build high quality links on 3rd party websites from around the world. When this is implemented, be prepared to experience fantastic results.

Google crawls every page of your website and reads it like a book. The more google compliant pages, each having a unique value to it's index, the higher your website will rank on a variety of keywords. Google crawls the information that every end user can read, called the page content. What some don't realize, or pay extra attention to, is the fact the Google also crawls content that the average user cannot read. This content is classified as meta content. With an effective on-page SEO strategy, you will see your website rankings rise on Google.

From a local Eugene perspective, an optimized Google My Business page is absolutely mandatory and should be everyone's step 1. Google My Business is optimized for local and mobile search. This started as a 6 pack of listings, only to be dwindled down to a 3 pack of listings, combined with Google Maps. Here you can list your company information, content, and reviews under one account.

Citation listings are similar to NAP Consistency, but indicate strong location signals to the Google algorithm. So, for all Salem companies looking to increase their local Salem SEO, adding additional citation listings to the top directories is vital.

Content is King. And your website's content tells your story to Google and the end user reading it. When content is structured in a google compliant format, your SEO rankings will rise, creating more inbound website traffic and ultimately, sales.

Social Media Signals also impact your SEO. What happens here you ask? Every time you list your company website on Facebook for example, Google sees that. Google also noticed how many likes, shares, and comments are placed on every single post with a link. therefore, these are known as social media signals, and they help increase the authority and credibility of every link they are applied to.

There are hundreds of directories out there, all of which display incorrect information about your business Name, Address and Phone Numbers (NAP). Streamlining all of these listings to display accurate information is vital when developing a local, Eugene SEO strategy.

WHAT IS SEO?

Finally, someone explained it.

  • Keyword Research
  • Google Compliant Strategies
  • SEO Friendly Web Design
  • Content Creation
  • Link Building

At WebMarkets, we develop an SEO program that integrates with your current business model and marketing mix, geared to increase our customer's return on investment. Where does this start you ask? It always starts with research and strategy. Keyword research and strategy is vital when determining traffic volume, competition, realistic timelines and the profitability of a variety of SEO campaigns.

As a certified Google partner, WebMarkets is privy to many emerging technologies and application that are implemented by Google. WebMarkets also has access to a variety of marketing agency level SEO software applications designed to identify SEO opportunities and implement them in the most effective way possible.

A branded search is when a Google user is searching your specific business name. When this happens, you typically see high ROI metrics. For example, if you are the owner of Butchie Lloyd's Sandwiches and a Google user searches "Butchie Lloyds" or Butchie Lloyds Sandwiches".

A long-tail keyword search phrase typically comes from a Google user after a speciofic amount of research/ This involves more search for lionger phrases and suggests to Google that the user is looking for exact match item. A long-tail search drastically increases conversion rates and ROI and is known to be towards then end of the purchasing funnel. An example of long-tail search is "best pastrami sandwich deli near me" or "best pastrami sandwich deli in Eugene".

Online reviews, especially Google reviews, are a very helpful resource to increase your SEO, credibility and purchasing behavior. When you have an optimized Google My Business page, equipped with hundreds of company reviews, your SEO acts as a magnet to the top. Accumulating these reviews is the hard part, and WebMarkets can help.

There are many companies that will get their clients ranked #1 on a low volume keyword that's simply not profitable. Not us. At WebMarkets we develop winning SEO strategies that enable incredibly high ROI metrics. Our most effective SEO strategy? Developing and implementing SEO results for our clients.

Time and time again we live by our SEO mission. To be up front, straight forward and transparent with our clients. SEO is a long term strategy that can and will deliver incredible business results. However, the best SEO campaign also includes realistic communication of SEO timelines, tactics, and return on investment.

An industry keyword search is when a user is searching for a product or service realted item and a list of competitors are populated in a Google search. This is where any company would benefit from ranking in the top 3 positions for the user to select. For example, when a user searches for "sandwich deli near me" or "sandwich deli in Eugene".

Voice search is increasing in popularity and is highly correlated to ultra long-tail search. When you speak into a device and utilize voice search, Google pulls the best information form the most credible sources to satisfy your search query. Many times, this search is a long sentence or two. Having quality content on your website will enable your site to be positioned well on Google rankings.

Search Engine Marketing (SEM) on Google Adwords is completely different than SEO. For more information on how to effectively utilized Google Adwords, visit this page.

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Additional areas of SEO optimization experience:

SEO Plans

Local SEO

Hover over for more information.

Services Included
Essentials
$400USD
per month
Starter
$800USD
per month
Featured
Pro
$1600USD
per month
Plus
$3400USD
per month
Google My Business

Utilizing Google My Business is important for businesses to appear in local search results with accurate and up-to-date information. We will manage your Google My Business listing in order to make sure potential customers can easily find and contact your business.

Keyword Report

Keyword analysis, tracking, and reporting is fundamental to SEO management. By identifying the keywords most valuable to your business and industry, we make it possible to implement the best strategy for SEO growth. Our SEO team will send you in-depth keyword reports to keep you informed of important improvement and changes in keyword rankings.

10 Keywords 25 Keywords 50 Keywords 100 Keywords
NAP Listings

One of the foundational parts of SEO management is making sure your customers can find your business and get in touch with you, not only online, but also in the real world. The key to this comes down to the three letters NAP: Name, Address, Phone Number. We will ensure that this information is visible through Google search as well as authoritative industry directories and other sources for local listings. If any of this information changes, we will also ensure that these listings remain up-to-date across the internet.

WebReports

Marketing reports are vital to the long term success of your business. WebReports is a mixture of Google Analytics, Raven Tools, and MOZ with one goal in mind: To provide quarterly, monthly, weekly, or daily reports that keep you in the know and keep us on track.

2 Hours of Website Management / Month
Ongoing Updates

Never feel left in the dark or out of the loop when it comes to your SEO campaign. We will keep you in the know with current progress of SEO campaigns and services so you don't have to feel surprised or confused by any changes.

On-page SEO

Is your website set up to deliver you the best SEO results? Unless your site has on-page optimization, you are likely missing out on ranking on Google for the important keywords that will drive traffic and customers to your site. Our SEO experts will analyze your on-page optimization and make the changes necessary to make the most of your website.

Internal Pages

Does your website fully show the entire scope of your business and is the information you do have on your site easily searchable and presented well? Our team will identify pages missing from your website, devise the best internal page SEO strategy for you, and execute that strategy through the creation of top-notch internal pages.

1 Internal Page 2 Internal Pages 4 Internal Pages
Image Assets

Whether it is internal pages or a blog, your audience is more likely to feel engaged if your website includes high-quality images that are relevant to the content they are reading. Images make a website more dynamic and break up large sections of text to make it more visually appealing. Images are not only important aesthetically, though, they also impact your SEO. We will create and utilize images to improve your website's appearance, as well as part of content creation and on-page optimization SEO strategies.

2 Image Assets 8 Image Assets 16 Image Assets
Blogs

Our team will create a keyword-rich blog on a topic relevant to your business to help educate your audience, draw them to your website, and position you as an authoritative voice in your industry.

2 Blogs 4 Blogs
Guest Blogs / Link Building

Guest Blog: Our in-house writers will come up with great content and pitch it out to other websites. In those articles will be a link to your website. We know that high quality, user-friendly content is what Google adored - so that's exactly what we provide. Link Building: Acquiring an excellent backlink for your website is like The Holy Grail of SEO. This proves to Google that your site has worth, and that people endorse you and your product. Using multiple white-hat strategies, we will help boost your backlink profile with nothing but highly authoritative, credible backlinks.

National SEO

Hover over for more information.

Services Included
Essentials
$800USD
per month
Starter
$1,600USD
per month
Featured
Pro
$3,400USD
per month
Plus
$4,800USD
per month
Google My Business

Utilizing Google My Business is important for businesses to appear in local search results with accurate and up-to-date information. We will manage your Google My Business listing in order to make sure potential customers can easily find and contact your business.

Keyword Report

Keyword analysis, tracking, and reporting is fundamental to SEO management. By identifying the keywords most valueable to your business and industry, we make it possible to implement the best strategy for SEO growth. Our SEO team will send you in-depth keyword reports to keep you informed of important improvement and changes in keyword rankings.

10 Keywords 25 Keywords 50 Keywords 100 Keywords
NAP Listings

One of the foundational parts of SEO management is making sure your customers can find your business and get in touch with you, not only online, but also in the real world. The key to this comes down to the three letters NAP: Name, Address, Phone Number. We will ensure that this information is visible throught Google search as well as authoritative industry directories and other sources for local listings. If any of this information changes, we will also ensure that these listings remain up-to-date across the internet.

WebReports

Marketing reports are vital to the long term success of your business. WebReports is a mixture of Google Analytics, Raven Tools, and MOZ with one goal in mind: To provide quarterly, monthly, weekly, or daily reports that keep you in the know and keep us on track.

2 Hours of Website Management / Month
Ongoing Updates

Never feel left in the dark or out of the loop when it comes to your SEO campaign. We will keep you in the know with current progress of SEO campaigns and services so you don’t have to feel surprised or confused by any changes.

On-page SEO

Is your website set up to deliver you the best SEO results? Unless your site has on-page optimization, you are likely missing out on ranking on Google for the important keywords that will drive traffic and customers to your site. Our SEO experts will analyze your on-page optimization and make the changes necessary to make the most of your website.

Internal Pages

Does your website fully show the entire scope of your business and is the information you do have on your site easily searchable and presented well? Our team will identify pages missing from your website, devise the best internal page SEO strategy for you, and execute that strategy through the creation of top-notch internal pages.

1 Internal Page 2 Internal Pages 4 Internal Pages
Image Assets

Whether it is internal pages or a blog, your audience is more likely to feel engaged if your website includes high-quality images that are relevant to the content they are reading. Images make a website more dynamic and break up large sections of text to make it more visually appealing. Images are not only important aesthetically, though, they also impact your SEO. We will create and utilize images to improve your website’s appearance, as well as part of content creation and on-page optimization SEO strategies.

2 Image Assets 8 Image Assets 16 Image Assets
Guest Blogs / Link Building

Guest Blog: Our in-house writers will come up with great content and pitch it out to other websites. In those articles will be a link to your website. We know that high quality, user-friendly content is what Google adores - so that's exactly what we provide. Link Building: Acquiring an excellent backlink for your website is like The Holy Grail of SEO. This proves to Google that your site has worth, and that people endorse you and your product. Using multiple white-hat strategies, we will help boost your backlink profile with nothing but highly authoritative, credible backlinks.

Monthly SEO Strategy

Once a month you will have a strategy meeting with a dedicated account manager to discuss content strategy, ideas, engagement, or whatever else you'd like!

Blogs

Our team will create a keyword-rich blog on a topic relevant to your business to help educate your audience, draw them to your website, and position you as an authoritative voice in your industry.

2 Blogs 4 Blogs
Dedicated Account Manager

You'll be assigned a dedicated point-of-contact. This person will be constantly studying your account from all angles (Google Ads, Google Analytics, SEO, Content Strategy, etc.) and can be reached any day, any time. This is your partner in crime.

Press Release

Do you have some exciting news that you can't wait to share? Our press releases will get your story on news sites in no time at all.

1 Press Release
Deluxe Internal Page

For a deluxe internal page, we will provide your site with a 1200+ word page, complete with visual assets. professionally written and edited. This will help you rank for your keywords and establish you as an authoritative site.

2 Deluxe Internal Pages