WebMarkets is looking for a hard-working, motivated individual to take the lead as our Public Relations and Marketing Specialist. This person will need to have a passion for seeking new ways to engage with clients and followers, manage event preparation, developing marketing tools, and have a passion for BOISE!
Interact with members of the community, journalists, and local companies. Build and maintain relationships with media and Boise businesses. Finding and reaching out to local businesses who are potential clients.
Work with a team to brainstorm creative ways that clients can reach the community. This will also include writing press releases, creating/implementing events, and writing blogs.
Creating Online Engagement
Engage with followers over the web through content creation including forum answers, web-page content creation, and video development.
Social Media Marketing
Run campaigns on social media accounts including Facebook and Instagram. Use social media channel analytics and Google Analytics to measure impact.
Develop adword campaigns, understand SEO techniques.
Assist in project managing and maintaining client relationships.
Outreach and Event Planning
Attend networking events and brainstorm creative strategies to stay connected with local businesses as well as the community. Occasionally, plan and prepare for events to connect with the community.
We are looking for:
- Excellent communication skills, both written and verbal
- Relationship building and networking skills
- Someone eager to pursue own projects and is broadly interested in different aspects of PR and marketing.
- Creative, strategic and innovative thinking
- Someone analytical and business-oriented
- Bachelor’s in business, communication, sales, PR, or related field
- Must have excellent leadership and communication skills and the ability to interact effectively with all levels of leadership.
- Must be familiar with platforms including but not limited to: Google Analytics, Google Adwords, Facebook, Instagram, MailChimp, etc.
- A flexible, well-rounded personality able to quickly switch between assets