Google crawls every page of your website and reads it like a book. The more google compliant pages, each having a unique value to it's index, the higher your website will rank on a variety of keywords. Google crawls the information that every end user can read, called the page content. What some don't realize, or pay extra attention to, is the fact the Google also crawls content that the average user cannot read. This content is classified as meta content. With an effective on-page SEO strategy, you will see your website rankings rise on Google.