The Yin Yang of Social SEO Digital Marketing

sOCIAL seo

The Art and Science of Social SEO

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"An effective Social SEO strategy will drastically increase brand awareness, lead generation, and sales for years and years to come."

Kris Lloyd
Fractional Chief Marketing Officer

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Social SEO Growth Marketers

Stephanie Lloyd

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Tanner Williams

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Emily Muller

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Hana McFarlane

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The Yin Yang Method of Social SEO Strategies

WHAT IS SOCIAL SEO?

Finally, someone explains it.

Keyword Research
Engaging Content
ROI Focused

Google Compliance
Social Signals
Brand Recognition

SEO Friendly Web Design
Audience Growth

Since 2010, search engines have loudly proclaimed that their respected algorithms are utilizing social media signals to help rank websites. What does this mean? This means that social media engagement on posts including websites links are incredibly valuable to the domain's overall SEO.

Social SEO is the art of effectively fuse social media marketing and search engine optimization to promote brand loyalty, brand equity, and increase sales. The bottom line, social SEO is the synergy between your website, social media networks, and SEO. These three marketing strategies will increase lead generation and sales.

The more social media engagement such as Facebook likes, shares, and comments you have, the more retweets you have with links to your website, the more YouTube thumbs up and likes you have the better your search engine rankings will be. SEO is compounded to the "Nth" degree with a large social media following.

The goals come down to conversion ratios and ROAS generated by an effective brand strategy through content on social media platforms and effective SEO implementation strategies. When these aspects line up to healthy conversion ratios, profits follow.

Understanding the needs, pain points, and solutions of a brand's audience is centric to it's success.

Understanding the competitive matrix in your industry verticals are key to finding the niche to present your brand, its value, and its brand propositions through text, image, video, and audio related digital content.

Create content that is truly unique that differentiates a brand from its competitors and engages with its target audience to generate higher engagement ratios.

Primary metrics to evaluate in a Social SEO campaign include search engine traffic and social media traffic. Secondary metrics include social media engagement, follower growth, and search engine rankings also known as search engine results placement (SERP). Ultimately, these metrics are geared toward generating a positive and profitable ROAS.

Return on Advertising Spend ROAs, a mandatory business spending metric used to evaluate marketing campaign value, is calculated by revenue generated divided by revenue spent. A healthy, profitable ROAS is 800% or 8X.

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Social SEO Benefits & KPIs

New and Returning Traffic to Your Brand

Expand your marketing reach to thousands of potential customers who would have never seen you before. Build a community of consumers based on permission marketing.
Brand Loyalty

Build a personality to your business and establish relationships with your customers. Social media allows you to express yourself as a business, captivate your audience, and data mine for conversations that deal with your services.
Brand Awareness, Engagement & User Generated Content

We generate mass amounts of reach, engagement, website, and conversions to your brand properties in order to achieve business KPI and ROAS benchmarks. With the right creative content and incentives, social media users will create and share brand content on your behalf, creating virility.
Increased SEO

Besides the branding and traffic generation benefits that social media provides, it is also highly beneficial for search engine optimization. Every time a link to your website is placed from a social media site, search engine algorithms view your website as credible.

The more likes and followers you have from these social media networks delivering links to your site, the more valuable that link is and ultimately, increasing your website's search engine rankings.
Data Measurement

In order to fully evaluate a Social SEO campaign, effective data will be required to make the right decisions. Some of this data will include conversions, conversion ratio, bounce rates, time on site, follower growth, audience reach, and search visibility to name a few. Ultimately, it comes down to sales revenue and client retention.