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Challenges of Managing Your GMB Listing

Some business owners assume they can create and manage their own GMB listing. While it's relatively easy to create a listing, optimizing and managing it is a different story.

Google uses a complex algorithm to determine the ranking for GMB listings. If a listing isn't properly optimized, it will rank lower than its competitors' listings, resulting in lower online visibility and less traffic to the respective business.

Another challenge business owners face when managing their GMB listing is customer reviews. According to Inc., 91 percent of consumers read online reviews either occasionally or regularly. If a business's GMB listing isn't properly optimized, it will struggle to attract positive reviews, thus limiting the utility of this otherwise powerful marketing tool.

How a Professionally Managed GMB Listing Can Help Your Business

To maximize your local business's exposure on Google and its affiliated properties, you should consider hiring a professional digital marketing agency to manage your business's GMB listing.

A digital marketing agency can help you achieve a higher ranking for your GMB listing. So, when a prospective customer searches for a product or service offered by your business, they'll see your GMB listing at the top of the search results. This is important because Google only displays a few GMB listings on its actual search results page. A poorly optimized listing probably won't rank in this coveted digital real estate, resulting in more traffic to the competitors' businesses instead.

A professionally managed GMB listing can also build stronger brand recognition for your business. They'll update your listing with brand elements like your logo, color scheme and staff photos to help customers remember who you are and what you offer.

Finally, a digital marketing agency can track key metrics of your business's GMB listing, including the number of calls it generates, requests for directions, website visits, user-uploaded photos and more. These are just a few reasons to consider hiring a digital marketing agency to manage your business's GMB listing.

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