Links to your website from others are incredibly important as a foundational pillar of your SEO Management. To Google, these links are like a personal recommendation that your site is trustworthy and authoritative. The more authority behind the recommendation, the more credence Google gives it.
Even if the content on your site is worthy of these endorsements, it is not always a given that you will receive them. That is why link building is an essential piece of your SEO strategy.
Here at WebMarkets, we will identify the existing links to your website and assess their current impact on your site’s SEO.
Unlike some who promise links in bulk and in turn deliver questionable if not spammy links to your site, we know the importance of delivering high quality, relevant, and authoritative links that actually help you reach your goals.
Link building is an essential piece of SEO management and strategy. We all hope that links will come magically without putting in extra work to make them happen, but most of the time that simply isn’t the case.
No matter how excellent and link-worthy your content is, or how deserving of links your brand name may be, you are not utilizing them to their fullest extent unless you incorporate link building into your overall SEO and digital marketing efforts.
Articles published on other websites with relevant links back to your site.
The start to any link building campaign is having high quality content on your site that is worth linking back to.
Inclusion in high-quality, relevant, industry-specific online directories.
Ensuring any positive mentions of your brand online also include a link back to your website.
Finding pages of online resources relevant to your business and ensuring your inclusion on them.
Finding broken or out-of-date links on sites and offering your superior resource as an alternative.
“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
“Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.”
““Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.”
“With the right strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility.”
Domain Authority, or DA, is a metric developed by Moz that predicts how well a website will perform on a search engine result page, scored on a 0-100 scale. Since Google doesn’t provide the metrics they use to rank websites, Moz developed and continuously improves Domain Authority as the closest publicly-available alternative.
Why do you need to build your domain authority? While DA is a tool to predict, not ensure, success, it is a highly accurate standard to gauge SEO growth and success. By taking the steps to build your DA, you are also taking the steps for success with Google.