Why Is Link Building Important?
Here's What Industry Experts Have To Say
“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”-Google
“Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.”-Moz
“Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.”-Moz. The Beginner's Guide to SEO
“With the right strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility.”-Search Engine Watch "Ways to improve your link building"