Charles Bean Case Study

The Challenge

In 2017, when webmarkets first partnered with Charles Bean the website was weak with an outdated design, minimal internal linking, and no social presence. Being the best attorneys in Northern Idaho, Charles Bean was on the hunt to generate a distinct presence online.

In order to reach the goals and objectives of the Charles Bean team, webmarkets worked to create and implement a specific plan. The consensus reached was to generate brand awareness and a greater online presence through a branded website, Google advertising, a reputation management campaign, and specific social media advertising strategies.

Our Solution

• The first step to generating online leads, was for webmarkets to design and construct a website specifically matched with Charles Bean branding.
• After researching top-ranking keywords on Google, Bing, and Yahoo, the SEO team worked to create content saturated with keywords and link building.
• With a well-constructed website, Charles Bean needed to gather leads. Together the teams created a Google Search and Call Only advertising campaign.
• In correlation to Google advertising, the team worked to create graphics with a purpose, designed to hone in on the target audience of Charles Bean.
• Generating online reviews is pivotal in proving business worth, using an online review management system text and email campaigns were created.

Our web design team worked closely with our creative team to establish an interactive, innovative, and on-brand site for Charles Bean.

The Results