SOCIAL SERVICES
Social Media Advertising
Hyper focused targeting, build your brand, increase your sales, and drive new website traffic.
In today’s day and age it is nearly impossible to stay away from social media, whether you are browsing Facebook, Instagram, LinkedIn or any other media sites. If you are browsing these sites, then so are your customers. Social media advertising with proper management can not only increase your brand awareness and perception, but also increase your sales by finding you new customers, who may not have known who you are prior.
It is no hidden secret that Facebook and Instagram are the most popular social networks in the world. Recently it was reported that Facebook has 2.4 Billion+ active users a month with Instagram right behind at 1 Billion+ active users a month. So what are the odds that your customers aren’t there? Slim to none. With proper management your ads can be shown to your customers who have interests in your industry, competitors, or even the product/service you offer.
With social media and advertising experts at webmarkets, we’re prepared to help take your business to the next level through social media advertising. We’ll work with you to create a specific plan that reaches your desired target audience and shares the distinctive positioning of your brand.
Top Social Avenues
Facebook and Instagram may be the top social avenues, however that’s not to overlook the many others that are actively used constantly:
- TikTok: 850 Million+ Active Users Monthly
- LinkedIn: 303 Million+ Active Users Monthly
- Twitter: 330 Million+ Active Users Monthly
- Reddit: 330 MIllion+ Active Users Monthly
- Snapchat: 301 Million+ Active Users Monthly
- Pinterest: 291 Million+ Active Users Monthly
We have stated proper management multiple times, so what does that mean and look like? Well, proper advertising management includes:
- Strategizing which platform will be the most effective to reach your prospective customers
- Budget optimization
- Creating all advertisement assets including text copy and graphic
- Creative and strategic advertisement design
- Proper targeting including demographics, interests, and job title
- Bi-Weekly or Monthly Meetings with a dedicated Account Manager who walks you through campaign goals, objectives, and results
Social Media Advertising Opportunities
Focusing on the top social networks, Facebook and Instagram, there are multiple types of campaigns you can run to find your new customers.
Brand Awareness
Increase people's awareness of your brand, business or service.
Reach
Show your advertisement to as many people as possible in your desired target audience.
Traffic
Utilize your advertisements to drive people to a URL of your choice.
Engagement
Target the audience most likely to engage with your post or profile — liking, following, commenting, sharing, or claiming promotional offers.
App Installs
A campaign designed specifically to increase app installs from your customers.
Video Views
Share your videos specifically with the people who will watch them.
Lead Generation
Collect new leads and prospects — capturing their information or growing your newsletter subscribers.
Messages
Connect with customers and prospects via Facebook Messenger, Instagram Direct, or WhatsApp.
Conversions
Direct customers to take a specific action on your website — add to cart, purchase, sign up, or download your app.
Catalog Sales
Perfect for e-commerce — show customers your products to generate sales.
Store Traffic
Showcase your brick-and-mortar store to nearby customers within a radius of your choosing.
With the proper outlet chosen and the optimal campaign objective in sight, webmarkets is able to target a specific audience that matches your business’s ideal customer. How do we target correctly:
Age
Location
Gender
Interests
Behaviors
Job Title
Custom Audiences
Lookalike Audiences
The team at webmarkets is ready to get your business online and in front of billions of potential new customers. Contact us today if you have any questions about Social Media advertising or if you are ready to find new customers for your business!