X

WebMarkets Blog | Marketing Blog | Online Marketing New

WE BLOG TO EDUCATE, INSPIRE & GROW

Stories That Grow Business

Online Marketing For Pain Management Doctors

posted on
Online Marketing For Pain Management Doctors

In years past, doctors acquired new patients and kept existing ones through literal word of mouth and print advertising. Today's internet and social media options are simply electronic versions of the same thing. While a medical practice should utilize all existing options to market itself, there's no denying the power digital outreach possesses for those in the medical profession. With these options, a medical practice can:

  • reach a potential patient audience of all ages
  • expand their geographical patient area
  • advertise their services and illustrate them with pictures and videos
  • answer questions and update practice information more quickly

A relatively new specialty in the medical field, pain management is of an age with those who have grown up with digital media. These users are more familiar with techniques used in this specialty and more willing to try them than older patients. It makes sense to venture across the digital divide to find them. It's understood that doctors have more pressing things to do than update websites during office hours. That's one of the reasons practices have office managers. But it's important that practice owners and partners understand what all of their digital marketing options are, to make sure that their services are being advertised to the right audience.

1) Website Management

Pain management practices aren't just competing with colleagues for on-line attention. Another big rival is "web doctors", which are sites simply containing compiled medical information that may or may not have been written by a physician. To compete, practices should work with a website design firm to produce pages filled with eye catching (and frequently updated) graphics, photos, and content that not only draws readers in but has them calling for consultations.

2) Search Engine Optimization

Some people go online and flounder around looking for information while others are taken directly to sites that they are looking for. The latter group is benefitting from providers whose websites can be found easily with written prompts or "keywords" (ex: best pain management clinic in Smallwood, OH). The process is known as search engine optimization or SEO, and it can literally push a business to the head of the class in a internet search.

3) Internet Advertising

Do those Google ads actually get results? For medical practices, they've been shown to be very helpful with brand marketing and in increasing physician referrals. Google advertising is by far the most effective way to attract new patients to your pain management medical practice. 

4) Social Media Marketing

While different from traditional advertising, social media can introduce practices to new patients, and allow those patients to draw in more through various digital platforms. Social media is also an inexpensive and effective way to market brand practices and make updates to practice information.

| Categories: SEO, Social Media Marketing, Website Design, Medical Marketing | Tags: | View Count: (3950) | Return

Comments

  • The blog you have is really good you are certainly helping other to grow and be inspired with your blogging skills.
    10/6/2017 8:13:56 AM Reply
  • whoah this weblog is fantastic i really like reading your posts. Keep up the good work! You already know, lots of persons are looking round for this info, you could help them greatly. cheap jerseys
    5/23/2017 6:00:53 AM Reply
  • Bruce Contact out adds a powerful overlay on top of LinkedIn profiles. You see phone numbers, email addresses, and links to Twitter, Github, personal websites. 30% of the FORTUNE 100 use Contact out to supercharge their recruiting team. An email has 2x the response of In Mail, and candidates reply 5 xs faster….
    5/17/2017 12:19:54 AM Reply

Post a Comment

Article Dashboard

Join the Marketing Blog

Name

Blog Search

Sort By Category

RECEIVE EXPERT CONSULTATION

WebMarkets will diagnose and recommend solutions to improve your business.

GET IN TOUCH

Contact WebMarkets Internet Marketing to schedule an expert online evaluation of your business marketing strategies.

Address: 5598 N. Eagle Road
Suite 101
Boise, Idaho 83713

Hours: Monday-Friday 9am-6pm

Local: (208) 514-1634

Toll Free: (855) 376-6200

Contact: Contact WebMarkets


LET'S CHAT

Get the latest marketing news from the Portland and Boise marketing experts, via social media.

EMAIL THE PORTLAND AND BOISE MARKETING PROS
  • *