Tired of Pop-Up Ads? Your Customers Are Too

WebMarkets Blog

Digital Marketing News

 

We Blog To
Educate, Inspire & Grow

Tired Of Pop-Up Ads? Your Customers Are Too

 

Exposing the Truth About Pop-Up Ads

Pop-up ads are online advertising ads that "pop up" up ahead of your website visitors. Most business brands use pop-up ads to increase readership to their content. Pop-ups actively engage site visitors upon visiting your site, which is not bad, but these pop-ups can be irritating as well. Many website visitors use ad blockers and pop-up blockers to disregard ads found on websites.

 

How Annoying!

Pop-ups tend to be annoying as some of them prompt users to sign up to proceed. The sign-up process loads for a very long time, due to substantial content contained on the website. During the loading process, site visitors think that malicious software is being installed on their computer. This results to the visitors getting rid of the pop-up ads using ad blockers. Moreover, website visitors are annoyed by the fact that most pop-up ads occupy the entire browser screen and take more time to discard.

 

Whats Yours is Mine and Whats Mine is Mine

Pop-ups that show up abruptly, blocks and hijacks control of a reader’s experience on the website. These pop-ups obstruct what the user has come to see on the website. As a consequence of doing this, they create a negative brand reputation and perception. Popup adverts running as Javascript lightboxes are so annoying to website readers. This is because the scripts interrupt the website visitor’s browsing experience, by decreasing Internet speeds or making a website page unresponsive. Therefore, website visitors are forced to add the website being considered to the list of domains that are no longer acknowledged to run Javascript. To get back to what the reader was accomplishing, the website visitor will be required to refresh the website page.

It is also annoying when pop-ups are displayed on every single page a user visits. No matter how important the website content is to the website visitor, the reader may decide to leave the site, and never get back to the website again. Some pop-ups block everything on the screen and do not have an X symbol or a close button to discard them. This is so irritating to most website visitors and may ruin a business brand reputation.

 

What A Drag

Pop-up ads are alive for one sole purpose, to obtain leads. The problem with this, pop-up ads are also showing up in from of the clients, customers and prospects that you don't want. You know, those clients that demand all of your time and pay the very least possible, then complain about the results. This wastes the two most important aspects of your business: Time and Money.

 

Is There A Better Way?

The answer is yes. There should be a natural progression from a visitor reading content and engaging in a call to action. What is this call to action you ask? A call to action is a tactical maneuver that creates an online form submission, phone call, sign up, or purchase. rather than shoving a form in your prospective buyers face, your website should ask for a call to action submission in a natural and polite way. This will increase conversions of your target customers.

 

Still Need Help?

Contact the experts at WebMarkets.

 

About the Author

Related

How Blockchain Technology is Creating the New Internet

How Blockchain Technology is Creating the New Internet

Blockchain is an incredibly powerful, emerging technology that will soon revolutionize the world in ...

Read More >
Why Your Hospital Needs SEO

Why Your Hospital Needs SEO

Marketing is more important ever in the medical industry. For hospitals especially, having a strong ...

Read More >
Are You Being Secretly Facebook Spied? Here's How To Find Out.

Are You Being Secretly Facebook Spied? Here's How To Find Out.

We uncover the hidden truths about who might be Facebook spying you and you don't even know it. ...

Read More >
7 Reasons Why Your Website Sucks

7 Reasons Why Your Website Sucks

When you see your own company's website every day, you become blind to the signs that your websi...

Read More >
Women In Business: Shannon Love

Women In Business: Shannon Love

We have been watching Shannon Love, the Office Manager at Castlebury Dental for years now and knew t...

Read More >
Why You Need Your Personal Name .com

Why You Need Your Personal Name .com

Have you ever wanted your name to be the name of a website? Well, it's not hard, and there are m...

Read More >

Comments

Kirka | Trafficswirl | Mirka | Web | Latest | Packman | Maler in the latest episode of Fattitude, Andy regales us with the wisdom he learned on his perilous quest to lose his V-card. Feel free to take notes -- it's Fattitude's guide to getting a girlfriend. NSFW
1/16/2019 5:15:46 AM | Reply

Post a Comment

  • Recent
  • Popular
  • Tag
Name

 

Women in Business

It is our goal to highlight women in business who create a better life for themselves and others.

9 Aug

Whitney Williams

Meet Whitney Williams, Regional Manager at Francini Inc. A remarkable businesswoman who inspires us to question everything and strive to be at our very best. Read more of her story here. Read More
x

Meet Whitney Williams, Regional Manager at Francini Inc. A remarkable businesswoman who inspires us to question everything and strive to be at our very best. Read more of her story here.

9 Aug

Shannon Love

We have been watching Shannon Love, the Office Manager at Castlebury Dental for years now and knew that she needed to be highlighted in our Women In Business series. Shannon has helped take the dental... Read More
x

We have been watching Shannon Love, the Office Manager at Castlebury Dental for years now and knew that she needed to be highlighted in our Women In Business series. Shannon has helped take the dental...

9 Aug

Savannah Guthrie

We here at WebMarkets view several professional people that inspire us to go to greater levels of creativity and success. To us, these types of people are special, and their stories need to be shared. Read More
x

We here at WebMarkets view several professional people that inspire us to go to greater levels of creativity and success. To us, these types of people are special, and their stories need to be shared.

Ask to be Featured

  • *
  • *
  • *

Receive Expert
Consultation

WebMarkets will diagnose and recommend
solutions to improve your business.