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In 2018, businesses spent more than $218 billion on advertisements in the U.S. By 2021, that number is expected to reach $259 billion. Read about the digital advertising strategies that you need to know.
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Google AdWords is the most popular online advertising platform. The Google Display Network (GDN) allows businesses to place ads on relevant 3rd party websites. We have listed five of the most commonly used sizes meant to generate the most traffic within the Google Advertising Display Network.
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Some business owners assume they can create and manage their own GMB listing. While it is relatively easy to create a listing, optimizing and managing the GMB listing to achieve optimal SEO success is a different story.
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Conversion rate optimization (CRO) is the science and art of converting website visitors to paying customers. Essentially, CRO is the big picture of knowing what users are needing for before they land on your site and creating the exact type of content that serves them the best. By serving and optimizing the right content, a business is more likely to convert a website visitor into a lead, subscription or sale.
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WordPress is probably the most recognizable name when it comes to website platforms. However, this does not mean it is necessarily the best. In fact, here at WebMarkets, we have a variety of reasons for picking DNN as our website CMS (content management system) of choice over WordPress, Wix, or any of the other platforms available to choose from. Here are some of the cons of using WordPress for your CMS, as well as the pros of using DNN that are why we choose DNN here at WebMarkets. Co...
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If a business owner wants to be successful today, they must have a reasonable marketing strategy with a target audience in mind. However, as we all know, merely considering one’s target audience is not enough when attempting to improve a company’s ad campaign these days.For instance, a recent report by Buffer revealed that 94% of companies invest in Facebook Ads. At the same time, this report found 67% of companies plan to increase their spending in the social media advertisement spa...
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Marketing is more important ever in the medical industry. For hospitals especially, having a strong marketing strategy is vital for success. Here is why your hospital needs SEO as part of that marketing strategy.
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Women in Business

It is our goal to highlight women in business who create a better life for themselves and others.

9 Aug

Whitney Williams

Meet Whitney Williams, Regional Manager at Francini Inc. A remarkable businesswoman who inspires us to question everything and strive to be at our very best. Read more of her story here. Read More
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Meet Whitney Williams, Regional Manager at Francini Inc. A remarkable businesswoman who inspires us to question everything and strive to be at our very best. Read more of her story here.

9 Aug

Shannon Love

We have been watching Shannon Love, the Office Manager at Castlebury Dental for years now and knew that she needed to be highlighted in our Women In Business series. Shannon has helped take the dental... Read More
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We have been watching Shannon Love, the Office Manager at Castlebury Dental for years now and knew that she needed to be highlighted in our Women In Business series. Shannon has helped take the dental...

9 Aug

Savannah Guthrie

We here at WebMarkets view several professional people that inspire us to go to greater levels of creativity and success. To us, these types of people are special, and their stories need to be shared. Read More
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We here at WebMarkets view several professional people that inspire us to go to greater levels of creativity and success. To us, these types of people are special, and their stories need to be shared.

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