What Exactly is Domain Authority?
And Why Do You Need To Leverage It?
Do you know what your Domain Authority is? Or why you should know it?
Domain Authority, or DA, is a metric developed by Moz that predicts how well a website will perform on a search engine result page, scored on a 0-100 scale. Since Google doesn’t provide the metrics they use to rank websites, Moz developed and continuously improves Domain Authority as the closest publicly-available alternative.
Why do you need to build your domain authority? While DA is a tool to predict, not ensure, success, it is a highly accurate standard to gauge SEO growth and success. By taking the steps to build your DA, you are also taking the steps for success with Google.