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In 2018, businesses spent more than $218 billion on advertisements in the U.S. By 2021, that number is expected to reach $259 billion. Read about the digital advertising strategies that you need to know.
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Some business owners assume they can create and manage their own GMB listing. While it is relatively easy to create a listing, optimizing and managing the GMB listing to achieve optimal SEO success is a different story.
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Conversion rate optimization (CRO) is the science and art of converting website visitors to paying customers. Essentially, CRO is the big picture of knowing what users are needing for before they land on your site and creating the exact type of content that serves them the best. By serving and optimizing the right content, a business is more likely to convert a website visitor into a lead, subscription or sale.
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WordPress is probably the most recognizable name when it comes to website platforms. However, this does not mean it is necessarily the best. In fact, here at WebMarkets, we have a variety of reasons for picking DNN as our website CMS (content management system) of choice over WordPress, Wix, or any of the other platforms available to choose from. Here are some of the cons of using WordPress for your CMS, as well as the pros of using DNN that are why we choose DNN here at WebMarkets. Co...
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If a business owner wants to be successful today, they must have a reasonable marketing strategy with a target audience in mind. However, as we all know, merely considering one’s target audience is not enough when attempting to improve a company’s ad campaign these days.For instance, a recent report by Buffer revealed that 94% of companies invest in Facebook Ads. At the same time, this report found 67% of companies plan to increase their spending in the social media advertisement spa...
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Marketing is more important ever in the medical industry. For hospitals especially, having a strong marketing strategy is vital for success. Here is why your hospital needs SEO as part of that marketing strategy.
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When you're launching your business for the first time, it can feel as though you have countless things that you need to pay for. Not only do you need to find the money invest in the services or products you're going to sell, but you've also got to think about marketing, accounting, and of course, web design.
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