Are you achieving your goals?
The importance of setting goals, both personally and professionally, is undeniable. Not to say, who doesn’t love the amazing feeling that comes with accomplishing one!
What if we told you we have the secret formula to reach your goals successfully? Introducing S.M.A.R.T. goals.
What is a S.M.A.R.T. Goal? S.M.A.R.T. stands for Specific, Measurable, Attainable, Relevant, and Timely. These goals can be applied to any area of your business (or personal life) and are sure to set you up for accountability and success.
1. Setting a Specific Goal
Goals that are specific drive action. Go through the who, what, why, when, and where of your goal. Consider who needs to be involved, the time frame you're looking at, and what assets you'll need to utilize or create. Narrowing your focus to one specific metric per goal will help you break down the steps you need to succeed.
2. Can you measure your goal?
Identify units of measurement when setting a goal - calls, clicks, shares, form submissions, views, reach, etc. Tracking measurable goals will help you benchmark your progress along the way and examine how best to move forward to complete your goal. Delivering measurables will also allow you to evaluate your performance and better strategize for future projects.
3. Is your goal attainable?
At webmarkets, we're all about thinking BIG and setting AWESOME goals. However, it's important to consider if your goal can actually be accomplished. Is it realistic to complete this goal in the time frame you set? Strive for more, but don't overwhelm your team with unrealistic achievements.
4. Making sure your goal is relevant
The relevancy of your goal will depend on your company, mission, and goals. Take this time to figure out your priorities as a business- What is your 'why'? Relevant goals can help realign and refocus your business and its needs.
5. A timely goal
Remember- set an end date for your goal! A due date allows you to celebrate your wins and reevaluate your strategy. End dates can motivate the team to work even harder to reach the goal before the time is up.
Creating S.M.A.R.T. goals will allow you to anchor your projects' focus and help your business accomplish more in the long run. Setting goals for a company will enable us to build accountability and motivation, driving us to action.
At webmarkets, we're here to help you achieve your goals! Let us help create a successful plan to reach your marketing goals.
Schedule a time to talk with us about your goals. Together we can create strategies that will help you succeed.