Boise Oral Surgery

Becoming a Recognizable, Distinguished, and Credible Brand

The Challenge

Boise Oral Surgery and Dental Implant Center is recognized for their dedication to giving every patient a personalized experience. Boise Oral Surgery came to us, ranking high on Google, but not proud of their brand awareness throughout the Treasure Valley. Together we formed 1 main goal: Be the most recognized Oral Surgery Center in Boise.

From the start, Webmarkets knew we needed to focus on the messaging that surrounded Boise Oral Surgery’s brand. We wanted them, and more specifically Dr. Bobst, to be seen as a resource for their target patient population, beginning with parents of teens who need wisdom teeth removal. Our teams continue to work together to generate a strong keyword strategy in reference to SEO and creative advertising assets for Google and social media.

Our Solution

  • The first step was for our team at webmarkets to identify strategic keywords that rank high for Oral Surgeons as well as analyze the local competition.

  • In order to elevate the overall brand of Boise Oral Surgery & Dental Implant Center, we set a plan in place with precise brand positioning to be used on the website, across social media platforms, and through digital advertising.

  • Since our goal is to be the most recognizable Oral Surgery Center in Boise, our team devised a plan to create credibility through increased reviews. Utilizing marketing automation, follow-up phone calls, emails, and a review generator we’re able to invite all patients to review Dr. Bobst and the team.

  • With the intention of driving traffic to the Boise Oral Surgery & Dental Implant Center website, we created Google Search & Display Ads, as well as social media ads, acknowledging the difference that one gets when visiting Dr. Bobst and Boise Oral Surgery.

  • Organic Social Media: As a part of establishing a cohesive brand, webmarkets has utilized Instagram and Facebook as a way to share Boise Oral Surgery’s unique positioning through distinctive, informational, and branded organic posts.

  • Marketing Automation: With the emphasis on guiding patients through an organized and detailed surgical recovery plan, webmarkets created custom email funnels to help patients through new patient paperwork to appointment reminders and post-operation specifics.

  • Reputation Management: Being the top-rated Oral Surgeon in Boise it is important Dr. Bobst and Boise Oral Surgery are continually increasing reviews from previous patients. The webmarkets team took the initiative to gain reviews through personal phone calls and automated email and text campaigns.

Boise Oral Surgery Web and Mobile Design webmarkets Boise ID Boise Oral Surgery Web and Mobile Design webmarkets Boise ID

In order to elevate the overall brand of Boise Oral Surgery & Dental Implant Center, we set a plan in place with precise brand positioning to be used on the website, across social media platforms, and through digital advertising.

Since our goal is to be the most recognizable Oral Surgery Center in Boise, our team devised a plan to create credibility through increased reviews. Utilizing follow-up calls, emails, and a review generator we’re able to invite all patients to review Dr. Bobst and the team.

With the intention of driving traffic to the Boise Oral Surgery & Dental Implant Center website, we created Google Search & Display Ads, as well as social media ads, acknowledging the difference that one gets when visiting Dr. Bobst and Boise Oral Surgery.

Boise Oral Surgery Social Marketing Instagram webmarkets Boise ID Boise Oral Surgery Social Marketing Instagram webmarkets Boise ID Boise Oral Surgery Social Marketing Instagram webmarkets Boise ID

The Results

Boise Oral Surgery joined Webmarkets in April of 2020


As of October 2020, Boise Oral Surgery has 19 keywords ranking #1-10.


When Boise Oral Surgery’s domain authority increased to 20.

Boise Oral Surgery averages 700+ visits from Organic Traffic a month.


Boise Oral Surgery website inbound links have increased by 6,394.25%.


In just 1 month, Boise Oral Surgery social media and Google advertisements have 102,000+ impressions with 709 clicks.