Cross Town Movers Case Study

Brand Management, Website Management, Organic SEO, Google Search Advertising

The Challenge

Cross Town Movers is in a difficult position as their competition is national moving companies, however Cross Town Movers offers something those companies can’t. Since 1985 Cross Town Movers has been serving the Treasure Valley as a woman-owned business.

Cross Town Movers recognized that their site was losing visibility and its ranking on Google credited to the fact that their site was under-optimized for generic key terms. Seeking our webmarkets, Cross Town Movers wanted to increase their brand visibility and website leads. The team at webmarkets stepped in to create a strong SEO plan with specific localized keywords, increased link building, and targeted Google Search Advertising.

Our Solution

  • Our team of SEO experts at webmarkets reviewed thousands of keywords to identify the top queries that rank for local moving companies in the Treasure Valley.

  • Creating a content strategy, webmarkets targeted keywords around Boise movers, generating new pieces of content set to increase opportunities for new prospective customers.

  • webmarkets created a website that conveys the unique advantages and distinctive brand of Cross Town Movers.

  • With the intention of driving traffic to the Home page and generating conversions, webmarkets established Google Search Ads to ensure Cross Town Movers is always at the forefront of moving search results.

Cross Town Movers Web Design Page

Our web design team worked closely with our creative team to establish an interactive, innovative, and on-brand site for Cross Town Movers.

Conversion Rates

Cross Town Movers Conversion Rates Improvement webmarkets Digital Marketing
Cross Town Movers Conversion Rates Improvement webmarkets Digital Marketing
Cross Town Movers Conversion Rates Improvement webmarkets Digital Marketing
Cross Town Movers Conversion Rates Improvement webmarkets Digital Marketing

The Results

Since coming on board with webmarkets in August 2019 webmarkets has brought Cross Town Movers 592 conversions from Google Search Ads.


Cross Town Movers now has a 15.04% Conversion Ratio, the national average per Google is 3.48%.


Cross Town Movers has an average Cost Per Click of $4.21 and a Cost Per Conversion of $27.97.

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