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Digital Marketing for Franchisors

Helping you find high quality leads.become nationally recognized.sell more franchises.

Digital Marketing For Your Franchise

Every franchisor is looking for the next best avenue to find their next franchisees. What you offer your franchisee is what sets you apart from the rest. Whether you are a pizza franchise or even an education-based franchise, you have proven your model works. Your online brand should reflect your successes and what you can offer your franchisees. With the digital marketing experts at WebMarkets Franchise Marketing, we can improve your brand perception, increase your digital recognition, and assist with finding you the next best “zee” in your system.

 

Franchise Brand Recognition

When you search your franchise or even the industry you are in, “pizza franchise”, what is it that you see? Your franchise can provide a wide variety of benefits to your franchisees as well as the communities you are wanting to be in. The first thing you need to understand is how to use the web for brand management. Your franchise should brand itself around the offerings you provide. This is the identity that will set you apart from all of your competitors in your industry.

Search Engine Optimization

When searching for your franchise industry what are you finding? The SEO team at WebMarkets helps to identify profitable search terms and optimize your website to be displayed at the top of Google. In today’s fast-paced, online environment, if your business does not have a Google presence, you are instantly losing credibility and in the long run, new sales. WebMarkets handles the keyword research, SEO and marketing to website conversion, so you can sit back and relax.

Professional Franchise Content Creation

Most likely, you already have a website showcasing your brand and your franchise opportunity, however, is it optimized to drive conversions and attract a high-quality lead? Having a website is only a fraction of what you need to do to present your franchise. The content and flow of your website is the centerpiece of online branding. At WebMarkets we have the franchise knowledge and the creative skills to create unique content in the form of text, images and even video.

Franchise Website Management

WebMarkets has a trusted, top-level, reliable team of website professionals to manage your brand and franchise’s website. No plan is the same, as each specific need is unique to your brand. As a franchisor in a convoluted industry, it is time you had website experts dedicated to your success and individual goals.

Franchise Marketing

Franchise Digital Marketing

The franchisee acquisition model has always included portals, brokers, and various other methods of marketing. What if someone told you that all those could be replaced with a complete Digital Marketing package? Per the 2020 Annual Franchise Development Report (AFDR), 50% of marketing budgets are now being spent on digital marketing. Specifically, 28% is allocated to digital advertising, 11% allocated to social media management and content creation, and 11% allocated to website management. Instead of giving your franchise fee or setting aside money in your recruitment budget for brokers, or even competing against hundreds of other franchises for one lead via traditional portals, take a look at WebMarkets. With our cost-effective plans tailored for your success, we can beat the average cost per lead ($215) while also increasing the ratio of qualified leads entering your pipeline. Other agencies want to nickel and dime you and with our 100% transparency and reporting tools, you will never question where our time and your money are spent on your brand.

Industries We Succeed At:

  • QSR
  • Full-Service Restaurant
  • Education
  • Fitness
  • Sports and Recreation
  • Senior Care and Assisted Living

Link to 2020 AFDR for credibility:

Franchising.com

TOP STATS from 2020 AFDR:

  • Average Cost per Sale: $10,500
  • Leads to Sales Ratio: 2.9%
  • Qualified Leads to Sales Ratio: 15%
  • Applications to Sales Ratio: 27.7%
  • Discovery Days to Sales Ratio: 76.7%
  • Marketing Budget Spend Average 50% of the budget is spent on digital marketing
  • 11% spend on Social media Management and content
  • 11% spend on Website

Digital Marketing Spend Allocation:

  • 22% PPC
  • 18% SEO
  • 14% Social Advertising
  • 11% Email Marketing
  • 9% Retargeting
  • 19% Other/Website Content
  • 7% Unsure

Effective Franchise Marketing Strategies

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