Geofencing Technology
Geofencing technology uses many different location-based platforms and services. Cellular data, GPS, Wi-Fi, and other tactics can help set a virtual boundary around a set area or geographical location. This set area or location is called a Geofence. Once set up, the geofenced area can target customers or potential customers for a variety of different purposes. Within the geofence area, customers can receive things such as push notifications or social media targeted advertisements. This marketing tools can also be used to collect data and to get a better understanding of the traffic that is visiting the geofenced area. A geofence is most commonly utilized within an app such as when an app requests for you to use their location services. This could also be used if a retailer set up alerts for users that have downloaded the retailer's specific app. Geo Fencing can be used for a variety of different purposes to suit the needs of any given business and can go beyond being simply a marketing tool.