How Does Geofencing work?
Geofencing technology uses many different location-based platforms and services. Cellular data, GPS, Wi-Fi, and other tactics can help set a virtual boundary around a set area or geographical location. This set area or location is called a Geofence. Once set up, the geofenced area can target customers or potential customers for a variety of different purposes. Within the geofence area, customers can receive things such as push notifications or social media targeted advertisements. This marketing tools can also be used to collect data and to get a better understanding of the traffic that is visiting the geofenced area. A geofence is most commonly utilized within an app such as when an app requests for you to use their location services. This could also be used if a retailer set up alerts for users that have downloaded the retailer's specific app. Geo Fencing can be used for a variety of different purposes to suit the needs of any given business and can go beyond being simply a marketing tool.
Going Mobile With Geofencing Techniques
Reach Powerful Channels of Advertising
Geofencing has been proven to encourage the collection of more valuable data that can lead to even more productive advertising tactics. In fact, geofencing can reach a more direct and correct audience in order to lead to the largest return on investment. Geofencing can promote a large number of leads close to a business's geographic location and make sure that the right audience is being directed or targeted for advertising.
Who Can Benefit From Geofencing?
The technology related to geofencing is adaptable and can be used for many different purposes. As a marketing tool, geofencing can be used to target users as they visit a specific location or even as they leave any given location. For example, a personal injury attorney might use geofencing to target clients that are at an emergency room or hospital. In another instance, a car dealership might target individuals as they arrive at another car dealership. As a marketing tool, geofencing can successfully boost engagement exponentially by targeting the right demographic groups.