Geofencing Costs & ROI Analysis
How Much Does Geofencing Typically Cost?
Geofencing can be adapted to meet the needs of an individual's budget or financial constraints. This makes geofencing an adaptable means of advertising and useful technology for a variety of different individuals and industries. Pricing for geofencing is a broad range. However, it is most frequently based off of CPM. CPM means "Cost Per Impressions". Trying to decipher a geofencing quote? $10.00 per CPM would be that the cost would be $10 for 1,000 impressions. This makes it easy to adjust the cost of geofencing to accommodate a budget. Another way to price geofencing is creating a static advertisement or a video advertisement. These advertisements are often somewhat more expensive. However, it is clear that geofencing is an adjustable advertising method that can accommodate a variety of different purposes.
What is the ROI from Geofencing?
ROI stands for return on investment. In terms of geofencing, this tactic often reaches a high ROI because geofencing is able to create targeted campaigns which are directed towards the most important users or clients possible. With geofencing, it is easy for a business to create valuable leads with the best clients possible. These tactics ensure that clients are close to your local region or are most interested in your business.
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