Understanding the Reports Menu
Successful Website & SEO Management Starts with Strategy
The Reports menu on the left-hand side of the page gives you access to detailed reporting in the following areas:
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Real-time - See real-time interactions of users with your website. Find out where they have come from and what content they’re accessing.
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Audience - Here you can find out more about your audience. You can see the demographics of your visitors, what devices they’re accessing your website through and how they’re engaging with your content.
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Acquisition - Find out which links or social channels are driving traffic to your site and how each traffic source influences user behaviors on your website.
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Behavior - Learn more about how users navigate through and behave while on your website. This includes data on bounce rates, page views, time on page etc.
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Conversions - Here you can track users’ specific actions and how your website’s UX prompts users to take those actions.
The Google Analytics interface also includes some cool features which give you more control over your analytics experience. These include …
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Search - A quick and easy way to access specific reports and help documentation.
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Customization - If you find the default dashboard too opaque or diffuse, you can set up your own report dashboard and produce custom reports.
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Discover - This is a cool feature that can help you to teach yourself more about Google Analytics and its tools.
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Admin - This allows you to access and make changes to your Google Analytics account including changing settings.
So, now we know a little more about Google Analytics’ suite of tools, let’s look at how we can interrogate this tool to find the information we need.