Understand Your Google Analytics
How do you know your campaign is getting the traction you need? How do you know if your message is reaching the right people? How do you know you’re communicating effectively with your target market or responding to their needs? How can you determine whether you need to make any tweaks to a campaign to enhance its efficacy?
The glib answer would be… “Why, Google Analytics of course!”. Yet, while Google Analytics is a comprehensive and effective reporting tool, it can be extremely opaque to those unfamiliar with its interface and workings.
As a digital marketing company, we believe that our clients deserve to be kept in the loop so that they can see the results in which they’ve invested. Clients will often reach out to us to help them better understand their Google Analytics. With this in mind, we’ve prepared this guide to understanding your analytics to spot yearly trends and put yourself in the driver’s seat.