Setting Your Date Range
Here we’re going to look at the big picture with yearly reporting. Google automatically shows the last 30 days of your website activity. You can report within a 24 hour window (to see, for example, how the SEO measures you implemented yesterday are working out for you) or cast your net wider to give you an overview of how you’ve performed this year. To change the default date range just open up your account and click on the three little dots next to your profile picture in the top right corner of the interface. Then click on User Settings and edit your user settings to encompass a 12 month time period. Don’t worry, you can always change the settings for more granular reporting at a later date.
Why Am I Looking Out for Yearly Trends?
We understand that our clients want to be as agile as possible when it comes to managing their digital marketing efforts. However, trends need time to emerge. This is why we recommend looking at the stats from a yearly perspective rather than on a monthly basis. This can be like trying to view a huge mural through a keyhole and present an unclear (or possibly misleading) picture of your performance.
The best, or only time you would need to look at monthly data is when reviewing campaign driven numbers. This will allow you to spot areas in which your campaign can be bolstered by a change of tactics.
So, where should you be looking to ensure that your site has the optimum impact on your target market. Pay close attention to the following metrics…