Case Studies

Idaho Storage Case Study

The Challenge

Idaho Storage Connection was losing visibility as their site was under-optimized for priority key search terms and was also not ranking for quick answers related to storage units throughout the Treasure Valley.

Idaho Storage Connection discovered that their competitors were particularly aggressive in these areas. To avoid losing business, they needed to act fast. That’s why they hired webmarkets. From our first meeting, it was clear that a thorough competitor analysis was required, with a strong keyword strategy predominantly focusing on storage unit facilities in the Treasure Valley.

Paid Search and Display Campaigns

In a remarkably competitive industry, Idaho Storage Connection needed a comprehensive and well management paid advertising strategy. Our Advertising department analyzed search trends and developed a highly converting system.

Our Marketing Solutions for The Storage Industry

Our team at WebMarkets reviewed thousands of keywords to identify queries that rank for local storage units. We identified several mismanaged strategies and missed opportunities. Creating a custom and well-planned content strategy, we targeted tremendous search potential around Boise and the rest of the Treasure Valley.

Boise Web Design

Our web design team worked closely with our creative department to establish an interactive, innovative, and on-brand site for Idaho Storage Connection.

Idaho Storage Connection Resource Guide webmarkets Boise ID

Targeted Content Creation

Idaho Storage Connection needed a fresh and innovative approach to website content. Their content was stale and ineffective. We added precious content that their target audience is searching for through our resource guide strategy.

The Results

Idaho Storage Joined webmarkets January 2020
When Idaho Storage Connection joined webmarkets they came to us with a DA of 18, and currently we are at 23!
Prior to joining webmarkets Idaho Storage Connection had 1 keyword ranking in the top 1-3 on Google, and 3 in the top 4-10. The rest were ranked 11+. Now Idaho Storage Connection has 4 keywords in the top 1-3 and 19 in the top 4-10.
On average Idaho Storage Connection was averaging 704 visits a month from Organic Traffic, now Idaho Storage Connection is averaging 1,900 visits a month from Organic Traffic alone.
Prior to webmarkets Idaho Storage Connection was averaging 10-15 Goal Completions a month, now with webmarkets we are seeing an average of 200+ a month.
With ads only being live for a month and a half we have brought Idaho Storage Connection 340 Conversions from Google Search and Display Ads.
They are averaging an average Cost per Click of $5.15.

What Our Clients Saying

We have been working with webmarkets for about six months now and we have been very impressed. Kris, Zach and their teams are very customer service orientated. We have appreciated how fast they are to respond to emails, react to any issue, or always willing to discuss ideas at the drop of a hat. They not only built us a great website, but we are moving up in the ranks of organic searches quickly. We appreciate the weekly & monthly reporting and the continual communication we receive from the various teams at webmarkets. They are professional, creative and great at what they do!