How Paid Searches Can Benefit Your Business
SEM is used to gain customers, because they are paid searches there are different kinds of payments for businesses, including the following:
- PPC (Pay-per-Click) or (Pay-per-Call)
- PPL (Pay-per-Lead)
Another platform for SEM is Google AdWords, which is based upon quality scores and bidding for different keywords like an auction. Businesses bid for their keywords and google places them on a ranking scale depending on how much they spend and the quality of their business. Often the quality score can be the driving factor in how a business’s ad ranks.