Search Engine Marketing

While SEO (Search Engine Optimization) deals with earning your rank on Google’s services, SEM (Search Engine Marketing) is purchasing your traffic through Google Ads or other search engines. SEM is commonly referred to as Paid Searches and can have a large effect on how much influence you get online. How are you using your advertisements?

Whether it be pay-per-click, search engine marketing, search & display ads, or remarketing, webmarkets identifies the services best for your company's target market and bottom line.

How Paid Searches Can Benefit Your Business

SEM is used to gain customers, because they are paid searches there are different kinds of payments for businesses, including the following:

  • PPC (Pay-per-Click) or (Pay-per-Call)
  • PPL (Pay-per-Lead)

Another platform for SEM is Google AdWords, which is based upon quality scores and bidding for different keywords like an auction. Businesses bid for their keywords and google places them on a ranking scale depending on how much they spend and the quality of their business. Often the quality score can be the driving factor in how a business’s ad ranks.

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