Boise Oral Surgery Case Study

Boise Oral Surgery

Becoming a Recognizable, Distinguished, and Credible Brand

The Challenge

Boise Oral Surgery and Dental Implant Center is recognized for their dedication to giving every patient a personalized experience.

Together we formed one main goal: Be the most recognized Oral Surgery Center in Boise. The BOS website was slipping in the Google rankings and losing traffic to competitors.

From the start, WebMarkets knew we needed to focus on the messaging that surrounded Boise Oral Surgery’s brand and structuring their website to Google Compliant Standards.

Our efforts in SEO and creative advertising on Google and social media were needed to gain local awareness and capture new patients.

Our Digital Marketing Strategy

The first step was for our team at WebMarkets Medical to identify strategic keywords that rank high for Oral Surgeons as well as analyze the local competition.
In order to elevate the overall brand of Boise Oral Surgery & Dental Implant Center, we set a plan in place with precise brand positioning to be used on the website, across social media platforms, and through digital advertising.
Since our goal is to be the most recognizable Oral Surgery Center in Boise, our team devised a plan to create credibility through increased reviews. Utilizing marketing automation, follow-up phone calls, emails, and a review generator we’re able to invite all patients to review Dr. Bobst and the team.
With the intention of driving traffic to the Boise Oral Surgery & Dental Implant Center website, we created Google Search & Display Ads, as well as social media ads, acknowledging the difference that one gets when visiting Dr. Bobst and Boise Oral Surgery.
Organic Social Media: As a part of establishing a cohesive brand, WebMarkets has utilized Instagram and Facebook as a way to share Boise Oral Surgery’s unique positioning through distinctive, informational, and branded organic posts.
Marketing Automation: With the emphasis on guiding patients through an organized and detailed surgical recovery plan, WebMarkets created custom email funnels to help patients through new patient paperwork to appointment reminders and post-operation specifics.
Reputation Management: Being the top-rated Oral Surgeon in Boise it is important Dr. Bobst and Boise Oral Surgery are continually increasing reviews from previous patients. The WebMarkets team took the initiative to gain reviews through personal phone calls and automated email and text campaigns.

In order to elevate the overall brand of Boise Oral Surgery & Dental Implant Center, we set a plan in place with precise brand positioning to be used on the website design , across social media platforms, and through SEO and digital advertising.

Since our goal is to be the most recognizable Oral Surgery Center in Boise, our team devised a plan to create credibility through increased reviews.

While utilizing our review platform, we we’re able to generate hundreds of new patient reviews.

Boise Oral Surgery Social Marketing Instagram webmarkets Boise ID

With the intention of driving traffic to the Boise Oral Surgery & Dental Implant Center's new website, we created Google Search & Display Ads, as well as social media ads, acknowledging the difference that one gets when visiting Dr. Bobst and Boise Oral Surgery.

The Results

235%

Boise Oral Surgery new patient conversions are up 235%.

#1-3

As of October 2020, Boise Oral Surgery has all top priority keywords ranking #1-3.

20

When Boise Oral Surgery’s domain authority increased to 20.

700+

Boise Oral Surgery averages 700+ visits from Organic Traffic a month.

6,394.25%

Boise Oral Surgery website inbound links have increased by 6,394.25%.

709 clicks

In just 1 month, Boise Oral Surgery social media and Google advertisements have 102,000+ impressions with 709 clicks.