Case Studies

Gustavel Orthopedics Case Study

Brand Management, Website Management and Creation, Organic SEO, Google Advertising, Reputation Management & Review Generation

Website Creation SEO Social Media

The Challenge

In 2018, when our partnership with Gustavel Orthopedics began, they were on the chase to create an online presence like no other orthopedic surgeon in the Treasure Valley.

As a way to attract and convert targeted patients, together we worked to create a plan where we could capitalize on the expansive reach of digital media to foster engagement within the medical industry in the Boise metro areas. Increasing online visibility through a new website, strong SEO tactics, and increased reputation management has a direct impact on Dr. Gustavel of Gustavel Orthopedics to becoming the #1 choice in orthopedics.

Our Solution

  • To increase patient engagement and reach a targeted demographic, it was essential Gustavel Orthopedics have an engaging, informational, and branded website. webmarkets set out to create a website designed specifically for Gustavel Orthopedics.
  • Reaching a specific demographic and ranking on Google is significant. Utilizing SEO we targeted specific keywords, generated link building, and continually made a constant effort to create new, relevant content.
  • Google, being the #1 search engine, has power for a business. Utilizing Google as an asset, we created search and display ads to increase awareness and drive traffic to the website.
  • Reviews have the opportunity to make or break a business. Utilizing a reputation management software, we worked to generate, monitor and respond to online reviews on behalf of Gustavel Orthopedics.
Gustavel Orthopedics Website webmarkets Web Design Boise Idaho

Our web design team worked closely with our creative team to establish an interactive, innovative, and on-brand site for Gustavel Orthopedics.

The Results


Gustavel Orthopedics joined webmarkets in October of 2018.


As of November 2020, Gustavel Orthopedics has 44 keywords ranking #1-10.


Gustavel’s domain authority is currently 22, with a total of 3,525 total inbound links.

4.7 stars

Due to our Reputation Management and Review Generation services here at webmarkets, Gustavel has 30 Google reviews with an average of 4.7 stars.

3,290+ clicks

Since launching ads in 2019, webmarkets has provided 380 conversions with 3,290+ clicks with an average cost per click of $4.50.


Gustavel has seen in increase of 1,300% for total web visitors and an increase of 1,178.87% of organic search visitors.