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SEO Equity Links, Explained

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SEO Equity Links, Explained

What are Equity Links?

Equity links are links that pass value to another page or domain

Some example of them are:

    • Followed links
    • 301 permanent redirects.

In other words, equity links are links that pass value from one page to the other.

Why are not all links, equity links?

I was wondering the same thing when I first started with SEO. Here are some different kinds of techniques to prevent a link from passing value, or link juice to another page:

  • Links with the Nofollow attribute.
  • Links on a page using the meta robots tag (index, nofollow or noindex, nofollow).
  • Links on a page with crawl restrictions, using disallow in the robots.txt file.
  • JavaScript links, invisible for search engine crawlers.
  • Links that point to a 302 redirect before landing on your website.
  • Links that point to a page using a meta refresh redirect before landing on your website.

Internal and external equity links

Equity links can be internal and external links.

The difference between external and internal links:

  • External links, are links pointing from another domain (external website) to a page on your website. For example, somewebsite.com is linking to yourwebsite.com/products/.
  • Internal links, are links pointing to pages inside your website. For example, yourwebsite.com/products/ is linking to yourwebsite.com/product-a/.

How to determine the value of a link?

The value of a link, and the potential impact it can have on search engine rankings, is not only determined by the fact it is an equity link or not.

  • External links from relevant and important sites have a bigger impact than internal links.
  • Does the link pass value (Link equity or No link equity)? No link equity passing links are a common part of the internet and they can provide topic relevancy, relevant traffic and or credibility.
  • Links from unique domains are more important than links from sites that have linked to you before.
  • Links using relevant anchor text are able to pass more keyword focused value. (Anchor text is a very important factor but you have to be careful and preserve a natural backlink profile)
  • Links from trusted high value sites are more important than links coming from new low value sites.
  • Links from inside the content pass more value than links inside the footer or blogroll.
  • A page containing a high number of links will pass less value per link.

Metrics to determine the value of a link:

  • Page Authority
  • Domain Authority
  • Page Rank
  • Domain age

How to identify high value links?

Here are some tool to help you identify high value links

Want to Know More?

Schedule an SEO Consultation

| Categories: SEO, Link Building | Tags: link building, seo | View Count: (27294) | Return


  • Nice writing on equity links. I was searching for some good websites and i find your website. Keep it up the good work.
    6/24/2018 11:59:13 PM Reply
  • ‚óŹ Timme and perform status off the box are displayed.
    12/26/2017 5:57:07 PM Reply
  • Not all apps need too keep on all the time.
    12/26/2017 4:56:28 PM Reply
  • Thanks for the precise information, getting equity link is not easily come by, Seo is very broad, and for a newbie like me, content like is good. Thanks.
    12/13/2017 10:07:23 AM Reply
  • How do you help someone who would like to be more creative and yet doesn't are creative at all. Struggling to build up their art, some complain that they need better brushes. The motor skills that you use aren't more challenging than handwriting your list in ways that search for it.
    12/7/2017 10:30:06 PM Reply
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