WebMarkets Blog

Digital Marketing News


We Blog To Educate, Inspire & Grow

Search A Topic

The Digital Marketing Roll

SEO Equity Links, Explained

What are Equity Links?

Equity links are links that pass a value to another page or domain. We like to call this value, link juice.

Some example of them are:

    • Followed links
    • 301 permanent redirects.

In other words, equity links are links that pass value from one page to the other.

Why are not all links, equity links?

I was wondering the same thing when I first started with SEO. Here are some different kinds of techniques to prevent a link from passing value, or link juice to another page:

  • Links with the Nofollow attribute.
  • Links on a page using the meta robots tag (index, nofollow or noindex, follow).
  • Links on a page with crawl restrictions, using disallow in the robots.txt file.
  • JavaScript links, invisible for search engine crawlers.
  • Links that point to a 302 redirect before landing on your website.
  • Links that point to a page using a meta refresh redirect before landing on your website.

Internal and external equity links

Equity links can be internal and external links.

The difference between external and internal links:

  • External links, are links pointing from another domain (external website) to a page on your website. For example, somewebsite.com is linking to yourwebsite.com/products/.
  • Internal links, are links pointing to pages inside your website. For example, yourwebsite.com/products/ is linking to yourwebsite.com/product-a/.

How to determine the value of a link?

The value of a link, and the potential impact it can have on search engine rankings, is not only determined by the fact it is an equity link or not.

  • External links from relevant and important sites have a bigger impact than internal links.
  • Does the link pass value (Link equity or No link equity)? No link equity passing links are a common part of the internet and they can provide topic relevancy, relevant traffic and or credibility.
  • Links from unique domains are more important than links from sites that have linked to you before.
  • Links using relevant anchor text are able to pass more keyword focused value. (Anchor text is a very important factor but you have to be careful and preserve a natural backlink profile)
  • Links from trusted high-value sites are more important than links coming from new low-value sites.
  • Links from inside the content pass more value than links inside the footer or blogroll.
  • A page containing a high number of links will pass less value per link.

Metrics to determine the value of a link:

  • Page Authority
  • Domain Authority
  • Page Rank
  • Domain age

How to identify high-value links?

Here are some tool to help you identify high-value links

Want to Know More?

Schedule an SEO Consultation

About the Author


How To Merge Facebook Business Pages

How To Merge Facebook Business Pages

We get asked the question all the time. How can I merge two or more Facebook business pages into one...

Read More >
Women In Business: Whitney Williams

Women In Business: Whitney Williams

Meet Whitney Williams, Regional Manager at Francini Inc. A remarkable businesswoman who inspires us ...

Read More >
Why Your Medical Practice Needs SEO

Why Your Medical Practice Needs SEO

Why should you have a great SEO (Search Engine Optimization) campaign for your healthcare office? Be...

Read More >
What is Social SEO?

What is Social SEO?

Social SEO, is exactly what is sounds like. Its is a combination of social media marketing and sear...

Read More >
How DNN Website Software Improves Your SEO

How DNN Website Software Improves Your SEO

Search Engine Optimization is always changing. How can you rank higher on search engine? Develop hig...

Read More >
Why the Best SEO Specialists are Marketing Professionals

Why the Best SEO Specialists are Marketing Professionals

Being SEO specialists, we realized that SEO is not about being the best programmer, but the best pro...

Read More >


Digital Marketing these days is a very important aspect of marketing for your business as these days an online presence of your business is a must and people should be able to search about your business online. This is where SEO comes in handy. I myself have gotten SEO done for my business. My company Mike Keon Realty deals with buying and selling property in the USA. We help families find their dream home. [url=https://mikekoenrealtynj.com/]houses for sale in point pleasant nj[/url] Click on this link to find more about us.
1/22/2020 10:57:12 PM | Reply
Digital marketing is in increased day by day in the marker and every day new technologies are coming. It is important to improve your business online in the search engines. I also have a hypefresh in Philadelphia daily news gossip website and to do digital marketing for growing and improving online in all search engines. Thanks for this post sharing with us.
1/12/2020 11:31:28 PM | Reply
This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information jardin de fiestas en cancun
12/30/2019 6:13:07 AM | Reply
This is some thing very informative and point to point. There is no round and round in this article. Like this smplicity . This clears my old point of view. THANKS Midwood
12/28/2019 3:26:42 AM | Reply
I haven't any word to value this post.....Really i am awed from this post....the individual who make this post it was an extraordinary human..thanks for imparted this to us. Royalgreen
12/27/2019 6:41:23 AM | Reply
Page 1 of 6 FirstPrevious [1]

Post a Comment

Subscribe to the Blog



Women in Business

It is our goal to highlight women in business who create a better life for themselves and others.

Ask to be Featured

  • *
  • *
  • *