WebMarkets Blog

Digital Marketing News

 

We Blog To Educate, Inspire & Grow

Search A Topic

The Digital Marketing Roll

The Relationship Between Healthcare and Social Media

Healthcare and Social Media: Are They The Right Fit?

Social media was largely considered a novelty until recently but has now become an important workplace tool in many industries. The number of people posting to websites like Facebook and Twitter is growing on a daily basis. In June 2015, Facebook reported 968 million daily users and 844 daily users on mobile devices. Twitter reported 316 million active monthly users.

Many Americans are using social media for health-related information. Social media allows patients with the same health condition to interact, share experiences as well as to learn from each other. They can also recommend doctors and treatments that they have found helpful. Social media can be an extremely useful tool for promoting your practice, but only if it is used wisely.

How Patients Are Affected by Healthcare Information Shared on Social Media

Doctors face the same privacy concerns that all social media users face. They also have a unique set of pitfalls to which they are vulnerable. For example, they have to be mindful of patient confidentiality. Patients have an expectation and right to be treated with dignity and respect. Patient privacy is a big part of that dignity and respect. The Health Insurance Portability and Accountability Act (HIPAA) is what defines patient privacy. Doctors are required to refrain from posting identifiable patient information on social media and should use privacy settings to protect personal information to the fullest extent possible. They should ensure that any online interaction with patients remains within the appropriate boundaries of the doctor-patient relationship. To that end, doctors should strongly consider keeping their personal and private lives separate on social media websites.

Customize Your Medical Social Media & Online Marketing Strategies

CONTACT WEBMARKETS MEDICAL 855-376-6200

Using Social Media to Promote Your Practice

Social media can allow you to connect with target patients and to influence how they perceive your practice. Physicians who understand entrepreneurship have taken advantage of social media's potential and used it to build successful practices. Mainly, it involves building a brand via social media marketing. Here are some of social media’s benefits that are especially important for physicians:

Improved Patient Experience

When you interact with patients on social media websites, you are telling the world about the service provided by your practice. These interactions are also useful tools for learning about your patients' mindset, which allows you to address issues that they may have encountered at your practice. How you respond to complaints can often be very beneficial for your brand.

The Opportunity to Spot New Trends

Healthcare is constantly evolving and what your patients want will change continually over time. You can start discussions on different platforms like Facebook, Twitter and Google+ to find out how your patients think. These discussions can help you to provide better services at your practice.

Healthcare Practices Can Use Social Media to Grow Patient Relationships

Many experts believe that social media is the most important tool for gaining brand exposure in the modern marketplace. According to a Pew research study from 2013, a third of American adults have used the Internet to help them figure out medical issues. Also, consider the fact that Mayo Clinic podcast listeners rose to 76,000 a month after they clinic began using social media. Responding to a survey from Demi & Cooper Advertising and DC Interactive Group, 41 percent of respondents said that social media affected their choice of healthcare provider.

Ready to Develop Your Social Media Strategy?

Contact WebMarkets Medical.

About the Author

Related

Are You Being Secretly Facebook Spied? Here's How To Find Out.

Are You Being Secretly Facebook Spied? Here's How To Find Out.

We uncover the hidden truths about who might be Facebook spying you and you don't even know it. ...

Read More >
7 Reasons Why Your Website Sucks

7 Reasons Why Your Website Sucks

When you see your own company's website every day, you become blind to the signs that your websi...

Read More >
Top 11 Social Media Marketing Strategies That Will Dominate 2017

Top 11 Social Media Marketing Strategies That Will Dominate 2017

With new social networking platforms appearing from behind every corner, it can be hard to know exac...

Read More >
Never Under Estimate the Power of SEO

Never Under Estimate the Power of SEO

Search engine optimization (SEO) is a very important tool for any business. It helps a business crea...

Read More >
How to Migrate Your Website from HTTP to HTTPS

How to Migrate Your Website from HTTP to HTTPS

Moving your website from HTTP to HTTPS can give your pages a slight ranking boost, and it makes brow...

Read More >
Why Outsourcing Your Web Presence Just Makes Sense

Why Outsourcing Your Web Presence Just Makes Sense

Tired of dealing with the "web" when it comes to you business? Knowing when and how to hir...

Read More >

Comments

Great post. it is very useful one.
5/23/2019 11:27:10 PM | Reply
Thanks for sharing this Blog, wonderful info I gained more information about the search engine optimization and Digital Marketing, I am also searching for theDigital Marketing Company in Chennaito improve my growth in online Business.
4/24/2019 12:01:59 AM | Reply
Insurance coverage has got demonstrated again for terrific assistance together with college grants in certain incidents anytime gatherings turn up at any time. During circumstances while you're in poor health and while any health issues set in serious jeopardy buy forskolin from getfreestuffonlinenow.com and while money situation look incapable that will uphold in your consideration, insurance coverage is here now into the shelter.
4/14/2019 4:17:16 AM | Reply
New web site is looking good. Thanks for the great effort. Plastic Free Period
4/10/2019 2:17:57 AM | Reply
A very excellent blog post. I am thankful for your blog post. I have found a lot of approaches after visiting your post. Zonne-energie
2/26/2019 4:17:45 AM | Reply
Page 4 of 8 [4]

Post a Comment

Subscribe to the Blog

Name

Categories

Women in Business

It is our goal to highlight women in business who create a better life for themselves and others.

Ask to be Featured

  • *
  • *
  • *