6 Benefits of Organic Social Media Strategy

Did you know, people spend over two hours per day on social media? That’s right! Two hours a day. For businesses, those two hours equate to a massive opportunity to reach new audiences for free.

Nearly half of small businesses don't have a social media strategy in place. Can you believe that? We sure can't! There is no excuse for missing out on the advantages of having a social media strategy, and we're here to help.

6 Benefits of Organic Social Media Strategy

1. Boost Search Engine Rankings

Did you know Google looks at your social media presence when determining where your business will rank on SERPs (search engine results page)? Creating content with your ideal customer in mind means sharing topics, questions, and conversations that circulate around your brand. With a focus on SEO-friendly content, you can use keywords in your social media captions.

2. Direct Traffic to the Website

All of the major social networks offer you a space to promote your website. Every time you share a blog or post a story, you're sending a link to your website out. Be sure to create content to pushes people to learn more on your website. Great ideas include sharing blogs, specific products, and online specials.

3. Get More Conversions

Every social media post is an opportunity for a customer to convert. Pique their interest with engaging posts and worthwhile reads. 48% of social media users have reported purchasing a product after watching a brand video. The conversions possible through social media are unlimited; the importance is creating valuable content.

4. Gain Customer Insights

Social media can teach you all about your followers. Each app shares basic demographics, including location, gender, age, language, and most active time of day online. Utilize your customer insights to understand further who’s engaging with your content and what types of content create the most engagement.

5. Increase Brand Awareness and Loyalty

Social media has the power to get your name in front of a vast audience quickly. 54% of social browsers use social media to research products. Utilize social media to share company values, product differentiators, and important topics related to your brand. Once people begin following you, how will you ensure your name remains top of mind?

6. Drive Sales

53% of customers who follow a business on social media are more likely to be loyal to them specifically. By sharing an insight into your brand’s mission, vision, and values, users can create a relationship with your brand. Building online relationships is a direct correlation to business sales.

Social media is a fantastic way to promote your brand, products and services, raise your ranking in search, increase sales, and improve customer loyalty. Why wouldn't you be using the power of social media?

We know social media marketing. Let our team ensure that your business is successful both online and offline. See how social media marketing can impact your business.