Have you heard of the most precise form of target advertising?
What is Geofencing?
Mobile marketing has been taken to the next level with geofencing. Geofencing creates a geographical boundary for targeting your advertising and marketing around multiple addresses. What does this mean? A business can segment a specific area communicating your brand messaging via a mobile application to direct locations for marketing purposes.
The ability to reach potential customers within a specific geographic radius allows you to elevate your marketing efforts focused on niche markets.
Geofencing is a valuable tool that can be used in various ways to direct traffic to a business or promote branding.
Benefits of Geofencing for Marketing
Geofencing can be argued as one of the most powerful techniques in marketing. Advertisers can now take advantage of reaching a newer, localized audience. Here are a few of the benefits of using geofencing in your marketing strategy.
Ranking high in local searches is always the goal. With geofencing, you can target local customers in a defined geographic area. A few ways you can use geofencing: targeting your competitors’ locations, sending push notifications with deals and specials, and targeting business locations that share your industry. With geofencing, increased sales come at no additional cost.
- Increased Tools for Analysis of Customers
Ever wonder, what brought a customer into the store? With geofencing analytics, you can measure results like never before. Some of the actions you can measure are how long someone was in your store, their sales, how often they visit your store, and where they came from.
- Personalization for Customers
The data geofencing allows you to collect further enables you to create customized offers. Understanding the local population’s demographics can help you make an incentive plan, such as sending out unique offers that pique the interest of your target demographic, leading to in-store food traffic.
Geofencing and Your Marketing Goals
Geofencing is a crucial marketing technique for driving more traffic to your local business. New innovations in location-based technology make it easier than ever for small businesses to connect with the world around them.
The right geofencing tools can propel your business to the next level.
We've partnered with Agility Ads to become geofencing experts.
Want to learn more about the power of geofencing? Let’s chat. Schedule a call with us and we can discuss strategy.