Why Your Hospital Needs SEO

When was the last time you tried a new restaurant? Or needed to find a mechanic? Or booked a hotel in a city you’ve never visited before? How did you decide where to go? Did you just roll the dice and hope for the best? Probably not. Instead, you likely searched Google and compared options.

The same is true for patients looking for a hospital. Whether the patient needs urgent care at an Emergency Room, or is researching some kind of longer-term treatment or surgery, patients need to be able to find information about your hospital online.

This is why your hospital needs SEO as part of its marketing strategy.

Get Google’s Seal of Approval

Just like any brand or business, your online presence plays a huge role in how you are perceived by potential patients. Statistically, a vast majority of people click on the top few results of a Google search, with that number dropping off quickly on page one and almost nobody making it to page two of results.

By not investing in your hospital’s SEO efforts, not only will your ranking in Google searches suffer but so will your bottom line. If you are not utilizing SEO strategies to make sure potential new patients know about the services, specialties, and treatments offered by your hospital, then you are leaving money on the table for someone else to grab who does.

In reality, it does not matter how great a specific service or area of care is at your hospital if someone researching that information cannot find it. People tend to see ranking well in Google as a seal of approval, and in order to attract patients to choose your hospital, you need to use SEO to get that seal of approval for yourself.

See a Specialist

You are likely wondering how to actually do this, though. Fortunately, you don’t have to do this on your own. After all, you would seek out the expertise of a doctor for your medical needs, so why not go to an expert to diagnose and treat your SEO needs. 

Not only are we experts across a wide variety of marketing services, but we also have specific experience in medical & healthcare marketing and know how to apply marketing and SEO strategies within your industry. Our team of SEO experts here at webmarkets will devise and execute the right SEO strategies to help you meet and exceed goals for your hospital. 

SEO Services For Your Hospital

You don’t have to stay in the dark about SEO for your hospital anymore! Here are some of the strategies and SEO services our experts here at webmarkets can deliver your hospital: 

SEO Management & Strategy

Discover and implement an SEO strategy that brings ROI from your investment. We will conduct a specialized and focused analysis of your company and website design in order to find the right strategy to best grow your business and achieve your SEO goals while integrating with your overall digital strategy—from web design, social media, branding, online advertising, or anything in-between. 

Keyword Research

Identify profitable search terms for your hospital through in-depth keyword, competitor, and industry research. We will help you find the best keywords to target for your hospital in order to implement the best SEO strategy to reach your ideal audience. We’ll find what questions your potential patients are searching so you can be the one providing answers for them. 

On-Page Optimization

Conduct a thorough on-page analysis of your website and make improvements to maximize on-page SEO optimization. We will conduct an in-depth analysis of your website, both on overall and page-by-page levels, in order to diagnose any issues, make informed recommendations, and implement the most optimized improvements.

Mobile First Methodology

Utilize a mobile-first methodology to ensure your hospital’s website works correctly on mobile phones, which not only impacts visibility in Google searches but is also the highest volume source of Google traffic since 2014.

See more about our Mobile First Methodology and Mobile Marketing services

Content Creation & Development

Create SEO optimized content for your website that drives important keyword traffic from Google searches while also delivering answers to potential patients’ questions in an engaging and informative way that builds trust with your audience.

See more about our Content Creation & Development services! 

Link Building

Boost the authority of your hospital’s website by building links to it from relevant, high-quality websites—one of Google’s most important ranking factors. We can help you build these important links in order to boost the authority of your website in the eyes of Google. Our SEO experts utilize a variety of specialized tactics and strategies to build the best links for your website’s needs.

Local SEO

Maximize your reach to local potential patients through local SEO website optimization, Google compliant local listings, and placement in the most authoritative local directories. As a hospital, Local SEO is vital for you when looking to convince potential new patients to choose your healthcare provider services. We will help you make the most of your local reach and win these new patients.

See more about our Local SEO services

Search Engine Marketing

Identify the best options for your hospital’s budget to get your message to your target audience through options such as pay-per-click, search engine marketing, search & display ads, and remarketing. 

Reporting & Analytics

Provide quarterly, monthly, weekly, or daily reports combining the strength of Google Analytics, Raven Tools, and MOZ in order to deliver everything you need to know about your hospital’s website, all in one place.

See more about our Reporting & Analytics

Get Expert Help Today

Does your hospital need help with its marketing efforts? Are you lost when it comes to utilizing SEO in order to reach your goals? Don’t worry, here at webmarkets we can help! We would love to talk to you about how our services can help you take the next step today, so don’t wait!

Contact WebMarkets Medical