Think about it for just a second. When you look for a restaurant, do you go through the phone book anymore? Or do you just search for it from your phone or computer? Chances are, you are doing a quick web search to find it.
The same holds true for your patients. They are using search engines to find you. And if you aren't at the top of the list when somebody Googles "healthcare" in your city, you could be missing out on tons of new business. If you do the math and compare how much your SEO campaign will cost vs. the cost of even one single new patient, you will find this is actually one of the most cost-effective methods to gain new, loyal patients. After all, SEO, when done correctly, will help keep you at the top of the search engine results for months. And statistics have proven, time and time again, that the companies at the top of the search engines are the ones who get new business. And if you're on page 2 of those search results...that makes it pretty likely that your target market will never even see your listing. People rarely click through to page 2 of search results.
People search online for new healthcare providers for many reasons. If your website design has good on-page SEO in place, the people who are searching for your specific service will be the ones to see your business. This means that your target market sees your contact information, each and every single time. This convenience drastically increases the chances of them actually getting in touch with you to become a new patient. They also may be looking for positive feedback from other patients, which is generally easily found online, especially if your local SEO has been well managed for you. In addition to any online reviews you may have, SEO is a great way to build trust and credibility. Every time the name of your medical practice shows up in a search result, that's another instance of your name becoming familiar to a potential new client. And the closer to the top of the search results you are, the more trust you build, too. A #1 ranking is generally recognized as being the best of the best, and that holds just as true in search results as it does anywhere else.
So, the question really is, why wouldn't you want a great SEO campaign for your healthcare practice? You could earn many new patients for a long time to come. SEO is one of the most cost-effective forms of advertising available, with lasting results that you won't find in other media.