5 Ways Your Business is Losing Sales | WebMarkets
 
 

WebMarkets Blog

Digital Marketing News

 

We Blog To Educate, Inspire & Grow

Search A Topic

Blog Roll

In 2016, there are many ways to ensure that your website leads to sales. If you feel that sales are lagging, take a step back and look objectively at your website. There are many steps you can take to improve your website and consequently your sales.

1- Check your website on a mobile phone. A website in 2016 must be "responsive," in other words, when a user views your website on a mobile phone, the full page must align itself to the left and still be visible. If you don't have a web technician, you will have to hire one in order to make your website responsive.
2- Statistics show that if a user can't find the information he or she needs within three clicks, they will leave your website in a flash. An attractive website with all the bells and whistles won't distract your user enough to stay either. An unattractive website that gets people to the information they want within three clicks will beat a gorgeous, fancy website every time. Web developers like to use an acronym: KISS or Keep It Simple, Stupid. This is as easy as it sounds--keep your website simple with quick access to information.
3- The web has changed the way we read. Very few people have the patience to stay on your website and read through large blocks of text. And this has very little to do with the intelligence of your audience. It is imperative that you implement the inverted pyramid, which means the most important information gets highlighted at the top of the landing page.
A responsive, effective website will include headings to denote what the page is about. In addition, it's helpful to have an eye-catching, non-blurry photograph to brand your company. And don't forget bullet points. A user needs to be able to scan the page and know what information to expect right away. Just like the three clicks rule, your user will simply leave your website if he or she cannot quickly find the information they need.
4- Even though a user will choose an unattractive, informative, easily navigable website over a gorgeous one, that doesn't mean you should skimp on design. Be sure to keep the KISS philosophy in mind: keep it simple. Work with a professional web team to create and update your website. Be sure to include social media icons; eye-catching, current photographs or images; and classic design elements.
5- If you are a business that does not track data, you will have no idea whether or not you are successful. Set up a vanity url with an analytic code that you may include on your printed and digital collateral. With this "vanity url" you can track how many people visited your page, if they clicked on a specific link, and which link they clicked on it. Analytics are like conducting a survey without actually asking all the questions. You can divvy up the data into a spreadsheet, measure your success and adjust your collateral. Without data, marketing is a waste of time and money.

About the Author

Related

#WebMarketsMadness!

#WebMarketsMadness!

If you havent heard, the #WebMarketsMadness #MarchMadness tournament is here... and it's EPIC!!

Read More >
Online Marketing For Pain Management Doctors

Online Marketing For Pain Management Doctors

Since doctors go into medicine with very specific objectives in mind, it goes without saying that th...

Read More >
Online Marketing and HIPPA

Online Marketing and HIPPA

Here's what it takes to publish content from your happy patients as a medical provider and still...

Read More >
Can Social Media Marketing Grow Your Dental Practice?

Can Social Media Marketing Grow Your Dental Practice?

Dentists all over the world are growing their dentistry by utilizing professional social media marke...

Read More >
Why Your Hospital Needs SEO

Why Your Hospital Needs SEO

Marketing is more important ever in the medical industry. For hospitals especially, having a strong ...

Read More >
The Business of Online Ordering for Restaurants

The Business of Online Ordering for Restaurants

With emerging technology in the palm of every consumers hand, how can restaurants benefit and increa...

Read More >

Comments

It all is impressive to read the paper these types of interesting together with different article content for your web-sites. Ottawa Rims
6/15/2019 1:43:52 AM | Reply
Thanks for sharing this best stuff with us! Keep sharing! I am new in the black leather jacket for women blog writing. All types of blogs and posts are not helpful for the reader.
4/19/2019 6:13:08 AM | Reply
google
4/3/2019 6:58:44 AM | Reply
When my daughter graduated from college I felt a sigh of utter relief. The last tuition bill was paid, the last back to school wardrobe had been purchased and the last set of over-priced text books had been paid off. But was the financial aid really over? Supportduweb | Hookyoup | Talkter | Ello | Yourtango | Kirka | Trafficswirl | Tuxedoman Teaching our adult children the value of hard work and financial gain is paramount, and the annual influx of gifts on special occasions tends to fiddle with those important life lessons.
3/1/2019 5:12:32 AM | Reply
hello, i want to share with you some information about Windows 10 read how to clear cache ie and what is the benefit of deleting this cache in internet explorer this article give you the best answer.
2/28/2019 7:28:49 AM | Reply
Page 1 of 2 FirstPrevious [1]

Post a Comment

Subscribe to the Blog

Name

Categories

Women in Business

It is our goal to highlight women in business who create a better life for themselves and others.

Ask to be Featured

  • *
  • *
  • *

Receive Expert Consultation

WebMarkets will diagnose and recommend solutions to improve your business.