When you run a marketing or advertising campaign on social media, it's essential to send your audience to a landing page that encourages targeted actions.
What is a social media landing page?
It's the destination your audience lands after clicking a link you've shared during a social media campaign. With a well-designed landing page, you can guide your audience toward a clear goal, leading to your desired results.
Social media landing pages tend to have simple layouts that prompt specific actions. Landing pages can be tailored for each particular campaign, targeting a variety of outcomes.
A few common goals you can achieve with a great landing page:
- Brand Awareness
- Online Shopping
- Coupons and Discounts
- Product trials and demos
- Events and webinars
- Gated Content
6 Steps to Creating a Social Media Landing Page
- Keep it Simple
Your social media landing page has a single goal. Through a simple landing page, visitors will stay on task, moving straight through the buyer's journey.
- Keep Clear Branding
Reassure customers they've made it to the right page by using strong branding, including logos, colors, and voice. Maintaining your brand messaging builds trust.
- Don't Underestimate Killer Headlines
This is the first thing your audience sees when they get to the landing page. Make it count, encourage them to take action (not to say headlines are of great value for SEO purposes).
- Use Messaging Consistency
Customers go to this page through a social media post or advertisement. Either way, they have expectations. Make sure the messaging of your branding and goals is consistent among all assets.
- Include Eye-Catching Visuals Space is limited. Make your images count. Showcase your products or services through specifically chosen photos or on-brand graphics.
- A Compelling Call-To-Action
Why are your customers here? What should they do next? Keep it short and sweet with a call-to-action. Some of our favorites are "Sign Up" or "Get Started." You can also include incentives like "Sign Up for Free" as a great way to influence your customer even further.
Creating a social media landing page may sound overwhelming, but a successful social media landing page is vital if you want to run rewarding promotions. At webmarkets, we have the tools to help you. Whether you need help with Organic Social Media posts, Advertising, or Web Design, we have a team here to help your business succeed.
Contact us today.