What Branding Truly Means
The idea of branding is to provide the customer a way to bring information about the company brand to mind and increase awareness. By having one single brand name and advertising the company logo in places such as on clothing, packaging, or on websites, consumers should be able to think of that brand in an instant. Also, by continually producing high quality products and having a brand whose goal and personality meet the values of their target customer, businesses can be sure that their customers will think highly of them on cue, and return for business.