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The Whys and How Tos to Conversion Rate Optimization (CRO)

How CRO Relates to Marketing

Every time a product is purchased or a customer review is uploaded online, it is documented in the company’s database. All of this data allows website owners to visualize and observe trends within their target market. It is important to focus on who is buying a product, when they are buying it and how they heard about it. Utilizing analytics to study current and anticipate future wants or needs of the consumer can benefit a business tremendously.

CRO can be correlated with a variety of SEO objectives, strategies and tactics. They key is to have a reliable individual or team manage your business SEO and CRO to effectively meet business goals and objectives. 

How CRO Relates to Customer Service

One of the greatest benefits a business gains from proper CRO practices is a constant growth of valuable customers. With a full understanding of the customers, conversion optimization gives the ability for a business to construct buyer personas for their target. With the proper marketing of a beneficial product or service, ultimately results in an improved customer experience. Overall, this helps to develop a positive relationship between the brand and the consumer. A strong connection between a brand and its consumers causes an increase in word-of-mouth marketing and a greater likelihood of repeat purchases.

How CRO Relates to Customer Referrals

The greater the customer experience, the higher chance the same customer will positively communicate your brand. Considering that word-of-mouth marketing is free of cost, it is the absolute best form of marketing. Word-of-mouth promotion can sometimes be the most easily obtainable after developing some of the strongest business to consumer relationships. These positive relationships also help out by increasing the customer’s lifetime value within the company. All of which returns the business with an advantage over competitors, a professional image to the consumer and an overall thriving success. Implementing proper CRO practices within a website can take a business further than most imagine.

So Whats Wrong With Your Website CRO?

Many business owners have trouble deciding whether they should implement CRO methods within their website or not. First off, it is highly recommended that a company always practice proper CRO upkeep in order to maximize conversions and overall profits. If there is an opportunity for a business to strengthen their marketing strategy, there is no reason why they shouldn't do so. In case a business is still unsure; there are a few key indicators that reveal the need for CRO.

If the site is receiving constant traffic but shows a lack in conversion rates, it’s an indication that some research and or adjustments in website design needs to be done. This problem can be solved by analyzing consumer market and website usage data and producing changes and modifications from there. Learn the consumer’s trends and understand their needs before they do. More traffic also means more data; therefore a site with an immense amount of traffic flowing through it provides a perfect observation point. It is much easier to follow trends in a mass group of consumers over an extended period of time than a smaller group in a shorter amount of time. A successful site is optimized for search engines and mobile usage so why not optimize in converting those users into sales and leads.

Contact WebMarkets for a CRO Analysis

About the Author

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