Using Emotional Appeal in Marketing to Create Meaningful Relationships

How is your audience feeling these days?

The best way to build trust is by demonstrating deeper awareness and understanding of the positive outcomes and experiences your audience wants to achieve.

The pandemic has brought lots of uncertainty to light, it's important to adjust your business's content priorities so they can answer the new questions consumers are asking and fill the current emotional needs of your customers.

"We have an opportunity to rethink the way we're presenting our products- to make them more interesting and to change the whole conversation and dialogue around them" - Ardath Albee, Adobe Digital.

How can you bring a greater sense of empathy, emotion, and shared meaning to the content you share?

1. Start with the Truth
   Shift the conversations surrounding your business to a place of shared truth, where customers understand how your brand can help provide a space for them to reach their goals.
2. What's the Value of Your Brand Experience?
   What can make your customers' business more valuable and relevant at the moment? What are your customers' current priorities, and how can your messages speak to that?
3. Keep a Positive Tone and Messaging
   After consistent months of dealing with the current crisis surrounding the world, audiences are seeking signs of hope and a clear path for recovery. Use your messaging and brand voice to bring reassurance and guidance.
4. Small Improvements Lead to Big Results
   Often times it's easier for people to embrace smaller changes that lead to big possibilities. Inspire your audience to take smaller steps toward more significant outcomes with the help of your products and/or services.
5. Address Their Personal Priorities
   Customers are 50% more likely to buy when they see personal value in choosing the brand. You can convey value by creating moments of conversation around timely, relevant, and current emotions of your audience.

Focusing on making stories more personally relevant is the best way to build truly meaningful partnerships with your customers.

Emotion Unlocks the Power of Personal Connection

We have a team and the assets needed to create an authentic, understanding, and relevant voice for your brand. Through consistent messaging, creative design, and an empathetic view, you will be able to reach a greater audience and create impactful relationships.

Let our team take your business to the next level. Let's chat about how we can build meaningful connections with your ideal consumer.