WebMarkets Blog

Digital Marketing News

 

We Blog To Educate, Inspire & Grow

Search A Topic

The Digital Marketing Roll

Advertising spending is only growing, and businesses – even small ones – need to advertise in order to stand out and reach potential customers.

The Manifest recently conducted a survey on small business advertising and found that nearly all small businesses advertise (87 percent).

If your business is one of the 13 percent that does not advertise, you may need to reconsider a new advertising and or rebranding strategy.

Digital Advertising Mediums Help Businesses Reach Consumers

In 2019, it seems that everyone is either browsing social media or browsing the internet, so it makes sense that digital mediums are the most popular for small businesses – 64 percent advertise on social media, and 49 percent advertise on online mediums such as Google search, banner ads, and video ads.

small business advertising mediums

Digital advertising works because businesses can target consumers based on demographics such as age, location, and gender. This makes it easy to reach only those consumers who are likely to be customers; with traditional advertising, such as TV, you cannot pick exactly whom to advertise to – you reach everyone who watches a certain show, reads a certain magazine, or listens to a certain radio station.

With digital advertising, you can be specific with the people your advertisements reach.

However, this doesn’t mean that businesses should ignore traditional advertising altogether.

Traditional Advertising Mediums Are Trustworthy

Many businesses focus their advertising strategies solely on digital mediums, but more than half of small businesses still value traditional advertising.

In fact, 57 percent of small businesses use traditional advertising.

percentage of small business traditional advertising

Print, TV, radio, and out-of-home advertising reaches consumers on the rare moments they’re not on social media or online – such as on their commute (radio, out-of-home), watching their favorite show (TV), or flipping through an interesting magazine (print).

In addition, because traditional advertising has been around for much longer than digital advertising, consumers tend to trust traditional mediums more. Odds are, if consumers see that a business has put in time and money to invest in TV advertising, they are more likely to trust the business than if they saw an advertisement for the same company on Google.

A small business should invest in a combination of both digital and traditional mediums to create the strongest advertising strategy possible.

Advertising Is Important for Businesses of All Sizes

Consumers are exposed to countless brands every single day. How can you expect your brand to compete if you don’t advertise?

Advertising is important for small businesses, and using an advertising agency like Jacob Tyler makes creating an advertising strategy easy.

It’s essential for businesses to advertise in order to reach the correct consumers and effectively communicate a strategic brand message.

About the Author

Related

Why Outsourcing Your Web Presence Just Makes Sense

Why Outsourcing Your Web Presence Just Makes Sense

Tired of dealing with the "web" when it comes to you business? Knowing when and how to hir...

Read More >
What is Social SEO?

What is Social SEO?

Social SEO, is exactly what is sounds like. Its is a combination of social media marketing and sear...

Read More >
Are You Being Secretly Facebook Spied? Here's How To Find Out.

Are You Being Secretly Facebook Spied? Here's How To Find Out.

We uncover the hidden truths about who might be Facebook spying you and you don't even know it. ...

Read More >
Women in Business: Corey Langdon

Women in Business: Corey Langdon

Corey Langdon, COO, CFO and Co-Founder of Complete Restoration Services, is obviously used to wearin...

Read More >
5 Reasons Why Your Website Needs an SSL

5 Reasons Why Your Website Needs an SSL

As the owner of a website, you need every possible advantage. One advantage you can give your site a...

Read More >
Not Getting Any Leads From Your Website?

Not Getting Any Leads From Your Website?

Do you sit at the office and scratch your head with the same question day after day? Why doesn't...

Read More >

Comments

With digital advertising, you can be specific with the people your advertisements reach.
11/19/2019 1:43:26 AM | Reply
Thank you for sharing amazing material with us. https://privatesextreffen.eu/
11/18/2019 2:35:30 PM | Reply
it seems that everyone is either browsing social media or browsing the internet, so it makes sense that digital mediums are the most popular. fotoitaca
11/17/2019 1:37:44 AM | Reply
Gerne sind wir bei der Herstellung der Kontakte zu Transen in Hamburg und tsladies in Berlin behilflich
10/30/2019 9:57:44 AM | Reply
Durch die praktische Matchingfunktion werden Dir auch gleich die passenden hobbyhure angezeigt
10/29/2019 6:38:06 AM | Reply
Page 1 of 5 FirstPrevious [1]

Post a Comment

Subscribe to the Blog

Name

Categories

Women in Business

It is our goal to highlight women in business who create a better life for themselves and others.

Ask to be Featured

  • *
  • *
  • *