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How Are Your Potential Customers Using Social Media?

Time and time again, social media proves to be invaluable to the customer experience. 3.96 billion people currently use social media worldwide, spending 2 hours and 25 minutes a day on average. If you do the math, that’s a lot of eyes you can reach.

We're here to prove why you need to be using social media as a marketing strategy and how.

Here’s How Your Potential Customers are Using Social Media

Making Informed Purchasing Decisions

74% of consumers use social media to inform their purchasing decisions. Observing comments, reviews, and account interaction, nearly three-fourths of consumers appeal to social media for more information on a brand and its products and services.

Online Research

Have you ever looked deeper into a business online? 81% of shoppers conduct online and social media research before purchases a product or service. What can they find online about you?

The Impact of a Video

93% of brands have gained a new customer due to a video on social media. Over the past few years, video has quickly become the most engaging content online. What are you doing to create interesting video content?

Person searching on social media

Grasping the Attention of Social Media Users

With an understanding of how people spend their time on social media, it’s important to create content that fits the interests of your target audience.

Engagement is a huge factor in the influence of your social media presence. For 80% of marketers, increasing engagement is a crucial strategy across social media channels.

The complexities and struggles that come with increasing follower engagement can be detrimental to a business’s social media success. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

Queue engaging content. Content that gets people to comment, makes people think a little more, or leads to further questions. A few ways to engage with your audience online.

Social Polls

Give your followers and customers a chance to make their voices heard. Social media polls encourage user participation, giving them a way to voice their opinions and make them feel a part of a community. Polls can also give YOU great insight into your customers’ wants, interests, and desires.

Light-Hearted & Socially Relevant Posts

Character and personality often are the main factors in why a user follows a brand. Use this to your advantage, create content that a consumer would want to engage with, whether a meme or a clever joke. We always recommend asking for their thoughts or encouraging them to respond.


Images have been found to have an 85% interaction rate, and they can generate a 35% increase in shares. A good quality photo or video can bolster post engagement and shares. Maintaining a balance between photos, videos, and text content will further impact your engagement.

Track the success of these social media strategies on your own business accounts.

Social media strategy is an important piece to expressing your brand. At webmarkets, we have a team of social media experts ready to help you reach your goals.

We understand social media. Our team can help identify which social media platforms are best for your business and your target market. We custom design, create and manage social media business pages to increase consumer awareness, brand loyalty, lead generation and sales. Let’s talk about how we can elevate your brand on social media.

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