These days, search engine optimization is just another tool of the trade for surgeons looking to promote their practice and - consequently - put yourself in a position to select the patients you want to work with. SEO is widely considered a cornerstone of modern marketing. SEO is a broad, expansive topic, but here we'll boil down the essentials for you.
Organic search comprises all of the results found on a search engine like Google, with the exception of the paid Google advertising links at the top of the page. Google's algorithm determines which results appear where based on a complex formula involving a site's relevance to the given search term and a variety of measures of a website's authority and trust.
Local search encompasses the techniques and strategies employed to promote a business that meets face-to-face with its customers. Think of the online business listings you find on Google Maps when you search for "orthopedic surgeon minneapolis." Online business listings play a crucial part in local search, but more on that later.
There's a world of difference between operating SEO best practices in Google and running a surgical practice. this is why it is critical to hire the correct SEO agency to perform your technical surgeon SEO objectives. In the realms of national, local and organic search, operationally, it's much the same, with the same factors playing a part in catapulting your business to the top of the SEO search results (in varying degrees), whether it's your website or a Google Maps listing that's competing for rankings.
How do you go about getting your surgical practice to top the localized Google search results in your market? The consensus among SEO experts, as evidenced by the results reflected in this annual survey from Moz.com, is as follows:
4. Finally, you'll need to lavish some attention on your website. Put simply, you'll want to make your website a valuable resource for anyone who might be searching for your services. Develop a Frequently Asked Questions page to advise your patients on what they should know when they look for a surgeon. Add a blog so you can turn out new, fresh content. By making your site an authoritative source, you'll naturally encourage other sites to link to your content, and you'll reap the benefits.
Of course, you're bound to have questions along the way. WebMarkets has offered help and guidance to doctors and surgeons when getting their physician marketing programs off-the-ground. Contact WebMarkets Medical for a no-cost, in-depth analysis of your online presence or view SEO plans and pricing.
Digital Marketing & SEO is the pillar of business success. Just like your business, your website requires solid business platforms to create an operating profit. When implemented correctly, website creation, digital marketing & SEO enables top rankings on major search engines, translating into surgical cases our surgeons prefer.