6 Strategies to Optimize Your Google My Business

Is your business verified with Google My Business?

Are you keeping it updated? Are you posting regularly? Are you following up with Google reviews?

Roughly 1.7 billion people use Google daily. Google My Business ensures your presence online, improves local SEO, keeps customers informed, and boosts your business's credibility. To start, you have to create an account and get verified; from there, it's easy!

Here are 6 Strategies to Optimize Your GMB:

1. Complete Your Profile
   The key is to give Google as much information about your business as possible. Contact information, categories, attributes, and more all make it easier for Google to match your business to customer searches. Oh, and remember keywords. They help boost your SEO.
2. Make Your Profile Stand Out with Images
   Give people an idea of what your business is all about! Google reported businesses with photos posted to their profile receive 42% more requests for directions and 35% more clicks through their website.
   A logo and cover photo help make your brand identifiable, pictures of your location and team help humanize your company.
3. Keep Customers Updated
   There are multiple ways you can keep your customers and Google searchers informed: post news, updates, events, and special offers to keep customers informed. Posts keep your profile fresh, drive sales, and encourage visits to your physical or digital storefront.
   Be Unique: Posts with photos, videos, or GIFs get more engagement.
4. Determine Special Features and Categorize Your Business
   Categorizing your business allows you to feature special attributes about your business. For example, companies listed as a restaurant can upload menus, and businesses listed as a store can upload product catalogs.
5. Remember the Power of Reviews
   People trust other people. Online reviews help give perspective to future consumers and improve your Google ranking.
   Ask for reviews after customers have a positive experience, whether in-store or online.
6. Build Trust by Responding to Reviews
   Businesses that respond to reviews are considered 1.7 times more trustworthy.
   Positive interactions build loyalty and show future, current, and past customers that you care. Remember to respond to all reviews, positive and negative, staying respectful and professional.

Google My Business is your ally. We are GMB experts, understanding what posts will make your business stand out and what information is necessary to ensure your online presence is impactful.

Interested in learning how webmarkets and Google My Business can help you? We're happy to help. Set up a time to talk about the importance of GMB with us.